Open to opportunities

Michael Peters

@michaelpeters1

Message

Design leader specializing in customer-centered product, messaging, and security experiences.

United States

Message

What I'm looking for

I seek senior design leadership roles where I can lead cross-functional teams to modernize product experiences, champion member-centric strategy, and scale design impact in collaborative, data-informed organizations.

I am a people-focused design leader with 20+ years of design expertise and over six years in leadership roles, driving product and messaging strategies for large organizations.

At USAA I led an 8-person design team and championed a Future of Messaging vision, creating a multi-year, member-centric roadmap and supporting cross‑line business investments totaling $12.5M.

I drove modernization efforts across web and native experiences — from Paperless adoption that saved $1.4M to Alert Settings that increased enrollments by 28% — and led authentication improvements that reduced friction and improved MSAT.

I’ve led large transformation initiatives, including a $2B+ program involving 1,200+ people and multiple vendors, produced successful MVPs that increased product bundling, and evangelized UX value across consultancies and enterprise clients.

Experience

Work history, roles, and key accomplishments

Current

Design Director

Current

USAA

May 2022 - Present (3 years 5 months)

Led a team of 8 designers to transform USAA Messaging, Personalization, and Security experiences; championed a Future of Messaging vision and a multi-year member-centric roadmap for a $12.5M investment, driving digital adoption and improved alert enrollment.

Leadership UX Strategy Product & Design Messaging Systems Personalization Design Systems Figma Cross Functional Collaboration

Lead Designer

USAA

Jan 2018 - May 2022 (4 years 4 months)

Owned design and strategy for a $2B+ transformation initiative, leading efforts across 1,200+ people to reposition insurance offerings and launched an MVP that increased product bundling by 10% in Auto acquisition.

Service Design Product Strategy Process Optimization Prototyping Usability Testing

Principal Designer

Quisitive

Aug 2015 - Jan 2018 (2 years 5 months)

Evangelized UX value and led modernization of client digital transformations, directing design teams for clients including American Heart Association and Interstate Battery.

Client Engagement Design Systems Figma Team Building Digital Transformation

UX Designer

Rexel

Oct 2014 - Aug 2015 (10 months)

Led redesign of core web shop features for a B2B electrical supply distributor, improving product listing, detail, and search experiences.

Product Listing Interaction Design Wireframing Prototyping Usability

UX Designer

AT&T – The Foundry

Apr 2014 - Oct 2014 (6 months)

Drove enhancements to the AT&T Partner Exchange portal including dashboards, portals, and training sections to improve partner workflows.

Portal Design Dashboards Training UX Information Architecture Prototyping

UX Designer

Cisco

Aug 2013 - Apr 2014 (8 months)

Designed UX for Cisco video teleconferencing devices, unifying experiences for calls, recents, and contact discovery to improve usability.

Embedded UX Interaction Design User Research Prototyping Accessibility

UX Designer

AT&T

Mar 2013 - Aug 2013 (5 months)

Modernized eBiz registration and SSO experiences, improving user management and onboarding flows.

SSO Registration Flows Interaction Design Usability Testing

UX Designer

American Airlines

Aug 2006 - Mar 2013 (6 years 7 months)

Led homepage redesign collaboration across brand and stakeholders, increasing bookings and fare awareness; hired and onboarded UX leads across booking and merchandising teams.

UX Cross Functional Collaboration Onboarding