bhavika bedani

I’m a growth and retention marketer with 5+ years of experience in the D2C skincare space, specializing in customer lifecycle management, in-app growth, and community-led retention. I turn user insights into scalable programs—from personalized onboarding flows and loyalty systems to organic content ecosystems.

At THE SOLVED SKIN, I generated ₹10L+ in revenue within the first month of launching retention activities, establishing retention as a core revenue driver from day one. I owned and scaled the loyalty program, driving a 30% uplift in repeat purchase rate through structured rewards and engagement initiatives.

I co-created the 28 Days Acne Reset program and led the post-purchase journey end-to-end, leveraging bik.ai for CRM automation to deliver personalized, trigger-based communication at every stage. I also architected a multi-channel retention ecosystem across email and WhatsApp, translating a full customer lifecycle audit into actionable drop-off fixes across touchpoints.

Previously at CURESKIN, I drove a 35% uplift in install-to-order conversion by partnering with Product and Tech to deliver personalized onboarding content tailored to individual user skin profiles. I built CureSkinStars (100+ video and 500+ image testimonials), contributing to 25% of performance marketing ad creatives, and scaled a WhatsApp community to 6,000+ active members with 4.69% MoM growth.