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Shahnawazz Kalawat

@shahnawazzkalawat

AI-driven growth and retention marketer specializing in lifecycle and CRM strategies Key Skills: Growth Marketing | Retention | CRM Automation | CLM

India

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What I'm looking for

I seek a growth-focused role where I can lead lifecycle and retention strategies, collaborate cross-functionally, use data/AI to reduce churn and boost LTV, and scale measurable retention programs within a product-led, test-and-learn culture.

I am an AI-driven growth and retention marketing leader with 11+ years of experience in D2C, subscription, and digital-first businesses, specializing in customer lifecycle management, churn reduction, and loyalty programs. I combine multi-channel engagement (email, SMS, push, WhatsApp, in-app) with A/B testing, funnel optimization, and predictive analytics to boost retention, LTV, and repeat purchase behavior.

I have led cross-functional teams and projects across APAC and MENA, delivering measurable outcomes including a 14% retention increase, 34% reactivation of dormant users, and 140% ROI from milestone-driven campaigns. I am proficient in CRM platforms (CleverTap, MoEngage, WebEngage, HubSpot, Salesforce), SQL-based analytics, and AI-powered marketing automation to streamline reporting and scale lifecycle programs.

Career Highlights:

• 11 years experience in growth marketing, retention, and CRM across APAC and MENA

• Retention and engagement lead at YouGov driving 21% increase in member engagement

• Proven churn reduction through lifecycle marketing and personalization

• High ROI retention initiatives at Tata Play and Games24x7

• Hands-on ownership of scalable, data-driven CRM campaigns

Key Skills:

• Growth and Retention Marketing

• Digital Marketing

• Paid Ads

• Customer Lifecycle Management and CRM

• Marketing Automation and Personalization

• Multi-channel Campaign Execution

• Segmentation, Cohort Analysis, and A/B Testing

• Customer LTV, Churn Reduction, and Analytics

Experience

Work history, roles, and key accomplishments

Current

Growth Marketing Consultant

Current

Freelance / Consultant

Aug 2024 - Present (1 year 5 months)

Built 0→1 social and content growth engines for JDoodle.AI and Shyft.to and delivered full-funnel performance and retention strategies for D2C brands, improving acquisition, activation, and engagement via data-backed A/B tests and viral referral programs.

Growth Strategy Content Marketing A B Testing SEO Influencer Partnerships Social Media Retention Strategy Analytics

Retention & Engagement Manager

YouGov

Apr 2023 - Aug 2024 (1 year 4 months)

Led multi-channel lifecycle marketing across APAC & MENA to increase active user engagement by 14% and executed hyper-personalized win-back campaigns that reactivated 34% of dormant users using predictive analytics and automation.

Lifecycle Marketing CRM Email WhatsApp Predictive Analytics Segmentation A B Testing SQL Tableau

Manager - Subscriber Marketing

TataPlay

Mar 2022 - Apr 2023 (1 year 1 month)

Developed CLM strategies and multi-channel CRM initiatives to reduce churn and enhance engagement, leading A/B tests and loyalty program management while using SQL to measure campaign performance and optimize ROIs.

Customer Lifecycle Management CRM SQL A B Testing Loyalty Programs Email WhatsApp

Senior Associate, Marketing

Games24x7

Nov 2018 - Mar 2022 (3 years 4 months)

Launched 150+ retention campaigns and implemented milestone-based loyalty strategies that achieved 140% ROI during IPL seasons, while automating SQL queries to speed reporting and improve campaign insights delivery.

Retention Strategy Segmentation Cohort Analysis SQL Automation A B Testing

Online Community Manager

Buchanan Group

Feb 2018 - Nov 2018 (9 months)

Managed digital engagement for HomeTesterClub, growing community interactions through targeted content and data-driven activations to strengthen brand engagement and client relationships.

Community Management Social Media Content Strategy Competitive Analysis Client Servicing

Senior Marketing Coordinator

Surmount Energy Solutions

Jun 2013 - Jun 2016 (3 years)

Led digital and social campaigns and e-commerce operations, increasing online revenue by 20% through marketplace expansion and on-page SEO and delivering email/webinar lead generation for B2B and B2C sales.

Digital Marketing SEO Email Marketing Campaign Management Marketplace Analytics