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Viona Regina Rodrigues

@vionareginarodrigues

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Customer growth and CRM professional at Accenture, delivering loyalty campaigns for 2 million+ members across Germany.

India

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At Accenture, I deliver CRM and loyalty campaigns for BP/Aral Germany, supporting more than 2 million loyalty members. I own campaign planning and execution for FIFA Rewards, EV Charging, CarWash, and seasonal campaigns, and present performance recommendations to stakeholders.

At URBN, I built the company’s first structured CRM programme for 4M+ customers and led marketing, CRM, and customer support initiatives. I increased average order value from ₹1,000 to ₹1,800 and repeat purchase rate from 2% to 15%, while directing go-to-market execution for 48 consumer technology product launches.

Experience

Work history, roles, and key accomplishments

Current

Senior Campaign Analyst

Current

Accenture

Jun 2025 - Present (1 year 3 months)

Deliver CRM and loyalty campaigns for over 2 million loyalty members, owning campaign planning and execution for FIFA Rewards, EV Charging, CarWash, and seasonal campaigns. Present performance and optimization recommendations to BP/Aral stakeholders and redesigned campaign reporting to improve visibility and decision-making.

CRM Loyalty Marketing Campaign Management Stakeholder Management Reporting Process Improvement Cross Functional Collaboration

Marketing Lead

URBN

Jun 2022 - May 2025 (2 years 11 months)

Partnered with the CEO to lead marketing, CRM, and customer support during rapid growth. Built the company's first structured CRM programme supporting 4M+ customers, increased AOV from ₹1,000 to ₹1,800, improved repeat purchase rate from 2% to 15%, and managed a ₹2 crore annual marketing budget.

CRM Marketing Strategy Customer Support Team Leadership Budget Management Go To Market Influencer Marketing D2C Instagram Chatbot Automation SLA Tracking Website Redesign Customer Journey

Marketing Consultant

AlphaMD

Oct 2021 - May 2022 (7 months)

Supported international healthcare marketing initiatives across research, campaign planning, and execution. Conducted market research and competitor analysis to support strategic recommendations.

Market Research Competitive Analysis Campaign Planning Healthcare Marketing Stakeholder Collaboration

Communications Manager

Arkash Entertainment

Sep 2019 - Sep 2021 (2 years)

Managed communications and integrated marketing campaigns for hospitality and entertainment clients. Coordinated stakeholder communications and campaign execution across multiple projects.

Communication Skills Integrated Marketing Campaign Management Stakeholder Coordination Brand Development