At CureSkin, I conceptualized, executed, and optimized CRM campaigns across Push, WhatsApp, RCS, and SMS to support customer engagement and retention.
I built customer segments and mapped journeys around user behavior, lifecycle stage, and engagement metrics, helping deliver automated, relevant communications.
Using CleverTap, Mixpanel, and Amplitude, I analyzed campaign performance, funnels, and cohorts. I also ran experiments across messaging, creatives, and timing, and reviewed CTR, conversion metrics, and ROI to guide optimization.
At Art Stroke Organisation, I created and published SEO-friendly blog posts, website content, and social media captions. I also developed in-app content and onboarding articles at CureSkin to support lifecycle communication.
