Beyza Nur Betül Yıldırım
@beyzayldrm
I build data-driven email campaigns and customer journeys for global e-commerce audiences.
TurkeyWhat I'm looking for
At NMQ Digital, I create email campaigns for Rituals Cosmetics across more than 10 countries and 15 million users.
I use Salesforce Marketing Cloud and Selligent Marketing Cloud to design newsletters, forms, welcome emails, customer journeys, and SQL-based audience segments. For the US market, I analyze customer behavior, campaign performance, and product stock to shape campaign strategies.
Previously at Philip Morris International, I supported CRM and Care projects for IQOS, preparing customer reports, tracking call center results, and maintaining customer data. I also developed a digital replacement and device-troubleshooting tool for the e-commerce website and created a replacement propensity model.
My Industrial Engineering background also includes machine learning, optimization, and data analysis projects, from predicting app popularity to allocating wildfire-response resources with Python and Gurobi.
Experience
Work history, roles, and key accomplishments
Jr. Email Marketing Specialist
NMQ Digital
Sep 2022 - Present (4 years)
Collaborated with Rituals Cosmetics to create engaging newsletters for over 10 countries and more than 15 million users. Utilized Salesforce Marketing Cloud and Selligent Marketing Cloud to design and schedule email campaigns, forms, and welcome emails.
Worked on CRM & Care projects for IQOS market in TRNC, assisting the CRM & Care Lead by preparing monthly customer reports, tracking call center results, and maintaining a clean customer database. Developed a digital replacement/device troubleshooting tool for the e-commerce website and created a replacement propensity model.
Assisted the Sales team in improving their e-order website for Key Account users by collecting insights and analyzing data from Data Studio and Google Analytics. Designed a detailed virtual event and a short-term onsite experience program with the Sales Department to increase interest in Sales careers among Generation Z and women.
Education
Degrees, certifications, and relevant coursework
Sabancı University
Bachelor of Science, Industrial Engineering
2016 - 2022
Bachelor of Science in Industrial Engineering with full scholarship, completed in September 2022.
Tech stack
Software and tools used professionally
Availability
Location
TurkeyAuthorized to work in
Salary expectations
Social media
Skills
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