Open to opportunities

Mert Ali Erün

@mertaliern

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Marketing automation and product marketing leader driving data-driven growth.

Turkey

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What I'm looking for

I seek a cross-functional role leading marketing automation and product marketing, focusing on technical integrations, scalable campaign operations, and measurable growth within collaborative, data-driven teams.

I am a marketing automation and product marketing professional with 6+ years of experience leading campaign operations, product launches, and technical integrations for enterprise B2B, B2C, and SaaS clients across EMEA, APAC, and the US. I combine hands-on technical expertise across Marketo, Eloqua, Adobe Campaign, HubSpot, and Salesforce with a background in economics and data science (R, SQL) to deliver measurable results.

I've led multi-country branding campaigns, built enterprise-scale email templates and multi-stream nurture programs, diagnosed and resolved systemic tracking failures, and implemented marketing automation infrastructures from scratch. I hold CAPM and PSM I certifications and focus on cross-functional delivery, QA, and scalable automation that reduces dev time and boosts engagement and deliverability.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Manager

Current

NMQ Digital

Jul 2022 - Present (3 years 7 months)

Manage marketing automation, web content, and technical integrations for enterprise clients (DuPont, Wolters Kluwer, Unilever, Shimano, JAMS) across EMEA, APAC, and US; led a 13-country branding campaign and built multi-stream nurture programs that scaled asset production and reduced development time by ~60–70%.

Marketo Eloqua HubSpot Salesforce Lead Scoring

Digital Marketing Manager

EDA

Nov 2021 - Jul 2022 (8 months)

Built marketing automation infrastructure and CRM integrations, grew and segmented the customer database 55%, and scaled monthly email volume 3x through behavior-driven automated workflows and A/B testing frameworks.

Mailchimp HubSpot CRM Email Automation A B Testing Segmentation SEO Paid Media

Operations Coordinator

Sirkus Gastronomy Club

Sep 2020 - Oct 2021 (1 year 1 month)

Promoted from artisan baker/social media manager to operations coordinator; led a team of 4–6, managed procurement and vendor relations, maintained a 4.7/5 Google rating, and pivoted the business model from event-based to order-based during COVID-19.

Operations Management Team Leadership Social Media Community Engagement Procurement Vendor Management Food Service

Product Marketing Manager

Bethabit

Aug 2019 - Apr 2020 (8 months)

Led product marketing for an early-stage startup from research through launch; defined positioning and go-to-market, built organic acquisition channels (Quora, Reddit), and aligned marketing with product development to drive early user growth.

Product Marketing Go To Market User Research SEO A B Testing Community Growth Messaging

CRM Analyst

Cimtes

Oct 2017 - Jul 2019 (1 year 9 months)

Analyzed CRM campaign data to identify optimization opportunities, created emails, landing pages and banners, and supported targeted campaign execution to improve targeting and engagement.

Email Marketing Landing Pages Campaign Optimization Data Analysis SQL

Education

Degrees, certifications, and relevant coursework

Coursera / Google

Professional Certificate, Project Management

Completed the Google Project Management Professional Certificate covering project management frameworks, estimation, planning, and risk management.

Coursera / Google

Professional Certificate, Data Analytics

Completed the Google Data Analytics Professional Certificate covering data analysis, SQL, R, Tableau, and statistics.

Izmir University of Economics

Bachelor of Arts, Economics

Activities and societies: Student Mentorship Program; coursework in Sustainable Energy and Financial Economics; additional courses in SQL, R, Python, web development, cinema, music, and languages.

Completed a Bachelor of Arts in Economics with top-10% departmental standing and participation in mentorship and integrated postgraduate coursework.