At Yapı Kredi Bank, I coordinated campaign communications across more than five channels and developed copy and promotional materials aligned with campaign objectives.
I expanded the target audience of a push notification campaign, increasing campaign responses and push-attributed sales. I also managed reward operations at approximately TRY 160M monthly scale and monitored competitor offers to support campaign decisions.
I prepared daily performance reports consolidating customer acquisition data and analyzed customer characteristics to support portfolio and campaign decisions within regulatory constraints. After analyzing customer complaints, I implemented process improvements that reduced complaints related to one issue to zero.
In my current marketing automation projects, I build workflows for competitor monitoring, campaign tracking, and customer feedback analysis using Make.com and Airtable.
