Open to opportunities

Ebru Akcal

@ebruakcal

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Data-driven marketing professional specializing in customer experience, analytics, and strategy.

Portugal

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What I'm looking for

I seek a data-informed marketing or customer experience role where I can use analytics to improve customer journeys, influence product strategy, and drive measurable business outcomes in a collaborative team.

I am a data-driven marketing professional with hands-on experience in customer experience, project control, and sales development across insurance, automotive, and consumer electronics sectors. I hold a B.S. in Business Administration and am pursuing a Master’s in Data-Driven Marketing with a specialization in Marketing Intelligence.

In my recent role I created customer journey maps, monitored NPS/CSAT/CES, digitized claims processes, and contributed to loyalty program user testing, delivering measurable improvements in customer communication and operational workflows. Previously, I developed business cases and represented finance in cross-functional project teams, and drove sales & marketing strategy and B2B initiatives for complementary product brands.

I combine analytical coursework (Digital Analytics, Social Media Analytics, SEO Analysis) and practical skills (MS Office, CRM, Canva) with a collaborative, user-focused approach to solve pain points and align products with market needs. I am motivated to apply marketing intelligence and analytics to improve customer experiences and strategic decisions.

Experience

Work history, roles, and key accomplishments

Customer Experience Specialist

Anadolu Insurance Company

Jan 2024 - Sep 2025 (1 year 8 months)

Created customer journey maps for purchase and claims processes, digitized claims workflows, and monitored NPS/CSAT/CES to reduce friction; prepared monthly complaint reports and supported loyalty program user testing.

Customer Journey Mapping NPS CSAT CES User Testing Reporting

Project Controller

MAN Truck & Bus

Oct 2022 - Jan 2024 (1 year 3 months)

Developed and updated business cases for product decisions, implemented measures to meet revenue and cost targets, and represented finance within project core teams.

Business Case Development Financial Planning Cost Control Revenue Forecasting Project Finance Stakeholder Management KPI Tracking

Sales Development Specialist

Vestel Trade Company

Sep 2020 - Oct 2022 (2 years 1 month)

Managed alignment of services to market needs, led sales & marketing strategy for the Vesplus brand, analyzed sales performance to inform product direction, and developed B2B marketing and cooperation initiatives.

Sales Strategy B2B Marketing Market Analysis Sales Performance Business Planning Go To Market CRM Partnership Development

Marketing Trainee

Buyutech

Oct 2019 - Jul 2020 (9 months)

Supported marketing activities and campaigns as a part-time trainee, contributing to content and promotional tasks across channels.

Marketing Support Content Creation Canva MS Office CRM Campaign Assist

Consultancy Intern

Portakal Technology

Jun 2019 - Aug 2019 (2 months)

Assisted consulting projects and performed research and analysis to support client engagements during a summer internship.

Consulting Research Data Analysis MS Office Report Preparation

Education

Degrees, certifications, and relevant coursework

NOVA Information Management School

Master’s Degree, Data-Driven Marketing

2025 - 2027

Master’s Degree in Data-Driven Marketing with a specialization in Marketing Intelligence, focused on digital analytics, social media analytics, SEO analysis, marketing engineering, and e-commerce.

Middle East Technical University

Bachelor of Science, Business Administration

2015 - 2020

Grade: CGPA: 3.27

Bachelor of Science in Business Administration with a cumulative GPA of 3.27 and an exchange semester at Linnaeus University School of Business and Economics in Sweden.