Barira Akhtar
@bariraakhtar
Data-driven professional transitioning into a dedicated data analytics role.
TurkeyWhat I'm looking for
I am a data-driven professional with over 4 years of experience in account management, business strategy, and technology. My journey has led me to transition into a dedicated data analytics role, where I leverage my proficiency in SQL, Python, Power BI, and Tableau to drive actionable insights and optimize business strategies.
Throughout my career, I have successfully implemented data-driven solutions that have significantly improved marketing performance and business efficiency. For instance, while working as a Marketing Data Analyst, I optimized cross-channel marketing campaigns, resulting in a 28% increase in ROI and generating an additional $1.2M in client revenue. My ability to translate complex business needs into actionable insights has been a key factor in my success.
I am passionate about utilizing data analytics to foster business growth and am eager to contribute my skills in a dynamic environment that values innovation and strategic decision-making.
Experience
Work history, roles, and key accomplishments
Marketing Data Analyst
PlanZ Creatives
Feb 2024 - Present (2 years 4 months)
As a Freelance Marketing Data Analyst, I optimized cross-channel marketing performance through data analysis, leading to a significant increase in ROI and client revenue. I developed Power BI dashboards for real-time insights and implemented A/B testing frameworks to enhance conversion rates.
Global Account Manager
B2metric, inc.
Apr 2023 - Jan 2024 (9 months)
In my role as Global Account Manager, I led partnerships with major platforms and managed the implementation of AI solutions for clients. I developed predictive analytics models and automated reporting systems, significantly improving business efficiency and securing funding for growth.
Sales Development Representative
Qordata, inc.
Jan 2022 - Jan 2023 (1 year)
As a Sales Development Representative, I focused on data-driven strategies to improve lead conversion rates. I conducted segmentation analysis and created insightful reports that optimized pipeline management and secured significant sales opportunities.
Sales & Marketing Analyst
The Phantom Digital
Jan 2021 - Jan 2022 (1 year)
In my role as Sales & Marketing Analyst, I managed campaign data across digital platforms, driving significant increases in lead conversions and online engagement. I also conducted market trend analyses that supported business expansion and revenue growth.
Education
Degrees, certifications, and relevant coursework
Barira hasn't added their education
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Tech stack
Software and tools used professionally
Availability
Location
TurkeyAuthorized to work in
Job categories
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