Open to opportunities

Barira Akhtar

@bariraakhtar

Message

Data-driven professional transitioning into a dedicated data analytics role.

Turkey

Message

What I'm looking for

I am looking for a role that fosters innovation, offers growth opportunities, and values data-driven decision-making.

I am a data-driven professional with over 4 years of experience in account management, business strategy, and technology. My journey has led me to transition into a dedicated data analytics role, where I leverage my proficiency in SQL, Python, Power BI, and Tableau to drive actionable insights and optimize business strategies.

Throughout my career, I have successfully implemented data-driven solutions that have significantly improved marketing performance and business efficiency. For instance, while working as a Marketing Data Analyst, I optimized cross-channel marketing campaigns, resulting in a 28% increase in ROI and generating an additional $1.2M in client revenue. My ability to translate complex business needs into actionable insights has been a key factor in my success.

I am passionate about utilizing data analytics to foster business growth and am eager to contribute my skills in a dynamic environment that values innovation and strategic decision-making.

Experience

Work history, roles, and key accomplishments

Current

Marketing Data Analyst

Current

PlanZ Creatives

Feb 2024 - Present (1 year 3 months)

As a Freelance Marketing Data Analyst, I optimized cross-channel marketing performance through data analysis, leading to a significant increase in ROI and client revenue. I developed Power BI dashboards for real-time insights and implemented A/B testing frameworks to enhance conversion rates.

SQL Python Power BI Google Analytics Mixpanel A B Testing Data Visualization Marketing Analytics

Global Account Manager

B2metric, inc.

Apr 2023 - Jan 2024 (9 months)

In my role as Global Account Manager, I led partnerships with major platforms and managed the implementation of AI solutions for clients. I developed predictive analytics models and automated reporting systems, significantly improving business efficiency and securing funding for growth.

Account Management Predictive Analytics Data Infrastructure Salesforce HubSpot Reporting Systems Business Strategy

Sales Development Representative

Qordata, inc.

Jan 2022 - Jan 2023 (1 year)

As a Sales Development Representative, I focused on data-driven strategies to improve lead conversion rates. I conducted segmentation analysis and created insightful reports that optimized pipeline management and secured significant sales opportunities.

SQL Excel Power BI Lead Conversion Data Analysis HubSpot Sales Strategy Reporting Pipeline Management Proposal Development

Sales & Marketing Analyst

The Phantom Digital

Jan 2021 - Jan 2022 (1 year)

In my role as Sales & Marketing Analyst, I managed campaign data across digital platforms, driving significant increases in lead conversions and online engagement. I also conducted market trend analyses that supported business expansion and revenue growth.