BABetty Awuonda
@bettyawuonda
Sales and business management strategist driving revenue growth and market expansion.
KenyaWhat I'm looking for
I am a results-driven Sales and Business Management Strategist with over 12 years' experience in ISP and service sectors, focused on driving revenue growth, market expansion, and operational excellence.
I have led high-performing teams, launched successful products like the Students Package (increasing market share by 45%), and consistently exceeded annual sales targets by up to 60% through data-driven, customer-centric strategies.
My strengths include strategic sales leadership, KPI optimization, CRM-driven pipeline management, cross-functional collaboration, and mentoring teams to improve productivity and retention.
Experience
Work history, roles, and key accomplishments
Area Sales Manager
Savanna Fiber (K) Ltd
May 2025 - Present (8 months)
Oversee end-to-end sales operations across assigned territories, identify growth opportunities by geography and segment, and manage strategic accounts to drive revenue and long-term customer loyalty.
Interim Sales Manager
Wananchi Group (K) Ltd
May 2023 - Feb 2025 (1 year 9 months)
Led strategic sales planning, route-to-market optimization, and team performance across territories; implemented KPIs and incentives that improved retention and drove revenue growth.
Sales Team Lead
Wananchi Group (K) Ltd
Sep 2013 - Apr 2023 (9 years 7 months)
Led a high-performing sales team to expand market presence, conducted competitive analysis, and coached team members, resulting in sustained customer growth and improved operational efficiency.
Education
Degrees, certifications, and relevant coursework
UNUniversity of Nairobi
Bachelor of Commerce, Commerce
2022 -
Enrolled in Bachelor of Commerce studies at the University of Nairobi beginning in 2022; coursework and status ongoing.
Railway Training Institute
Diploma in Business Management, Business Management
2009 - 2010
Completed a Diploma in Business Management at the Railway Training Institute between 2009 and 2010.
Tech stack
Software and tools used professionally
Availability
Location
KenyaAuthorized to work in
Social media
Job categories
Skills
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