Beth Reed
@bethreed
Experienced sales and marketing director driving revenue growth for travel and events.
What I'm looking for
I am an experienced national sales and marketing director with a decade leading revenue growth for group travel and youth sports destinations, skilled in market research, cold calling, proposals, presentations, and strategic partnerships. I consistently drove year-over-year growth (average 12% annually at Traveling Teams, Inc.), led sponsorship activations and digital campaigns at 10+ annual trade shows, and mentored sales teams to improve cross-departmental alignment and client satisfaction.
My background spans industries including education, real estate, energy services, and retail, and I bring strong event housing and technology knowledge, public relations experience, and a data-driven approach to problem solving. I am seeking opportunities to leverage my diverse skill set to build partnerships, elevate brands, and drive measurable business growth.
Experience
Work history, roles, and key accomplishments
Teacher - Reading & Math
Grand River Academy
Dec 2023 - Present (1 year 10 months)
Designed and implemented personalized intervention plans for at-risk K-8 students, leading small-group instruction that produced measurable academic improvement and increased student confidence.
National Sales & Marketing Director
Traveling Teams, Inc.
Nov 2013 - Jan 2023 (9 years 2 months)
Led national sales and marketing for a youth sports event hotel booking agency, driving ~12% average annual revenue growth through outreach, partnerships, trade-show activations, and team mentoring.
Research Assistant
Energy Quest, Inc.
Apr 2008 - Aug 2010 (2 years 4 months)
Supported oil & gas land research and investment activities by compiling data, conducting analysis, and producing reports to inform acquisition and leasing decisions.
Residential Real Estate Agent
RE/MAX Authorities
May 2003 - May 2008 (5 years)
Represented buyers and sellers in residential transactions, managing listings, negotiations, and client relations to achieve successful closings.
Retail Sales & Merchandise Manager
C.G. Wilkop Landscape & Garden Center
Apr 2002 - May 2003 (1 year 1 month)
Managed retail operations and merchandising for a garden center, optimizing product displays and sales processes to support revenue and customer satisfaction.
English Language Arts Teacher
Casa Richard Academy
Jan 2001 - Jan 2002 (1 year)
Taught English language arts at the K-8 level, developing curriculum and instruction that supported literacy development and classroom engagement.
Editorial Assistant
Eastern Michigan University
Sep 1999 - Aug 2000 (11 months)
Assisted editorial operations for an academic journal, performing copyediting, research support, and coordination to prepare issues for publication.
Education
Degrees, certifications, and relevant coursework
University of California, Berkeley (Haas Online)
Certificate, Fintech / Financial Technology
2021 - 2021
Online certification program covering fintech frameworks, applications, and strategies.
Michigan Nursery & Landscape Association (MNLA)
Certification, Green Industry / Horticulture
2001 - 2001
Completed Green Industry Professional certification as a Michigan Certified Nurseryman.
Eastern Michigan University
Master of Arts, Social Foundations of Education & Art
Activities and societies: Editorial assistant, Educational Studies journal (AESA)
Master of Arts in Social Foundations of Education & Art; awarded a graduate stipend and served with the Educational Studies journal.
Outskill.com (Generative AI Masterminds Intl.)
Certificate, Generative AI / AI Tools
2025 - 2025
Completed training in generative AI fundamentals, prompt techniques, and AI tool integrations.
University of Michigan
Bachelor of Arts, English Language Arts & Literature
Activities and societies: Track & Field (athletic scholarship)
Bachelor of Arts in English Language Arts & Literature; awarded an athletic scholarship for track & field.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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