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Beth Reed

@bethreed

Experienced sales and marketing director driving revenue growth for travel and events.

United States
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What I'm looking for

I seek a senior sales/marketing role at a growth-focused company where I can build partnerships, lead high-visibility campaigns, mentor teams, and drive measurable revenue increases.

I am an experienced national sales and marketing director with a decade leading revenue growth for group travel and youth sports destinations, skilled in market research, cold calling, proposals, presentations, and strategic partnerships. I consistently drove year-over-year growth (average 12% annually at Traveling Teams, Inc.), led sponsorship activations and digital campaigns at 10+ annual trade shows, and mentored sales teams to improve cross-departmental alignment and client satisfaction.

My background spans industries including education, real estate, energy services, and retail, and I bring strong event housing and technology knowledge, public relations experience, and a data-driven approach to problem solving. I am seeking opportunities to leverage my diverse skill set to build partnerships, elevate brands, and drive measurable business growth.

Experience

Work history, roles, and key accomplishments

EI

Research Assistant

Energy Quest, Inc.

Apr 2008 - Aug 2010 (2 years 4 months)

Supported oil & gas land research and investment activities by compiling data, conducting analysis, and producing reports to inform acquisition and leasing decisions.

Eastern Michigan University logoEU

Editorial Assistant

Eastern Michigan University

Sep 1999 - Aug 2000 (11 months)

Assisted editorial operations for an academic journal, performing copyediting, research support, and coordination to prepare issues for publication.

Education

Degrees, certifications, and relevant coursework

University of California, Berkeley (Haas Online) logoUO

University of California, Berkeley (Haas Online)

Certificate, Fintech / Financial Technology

2021 - 2021

Online certification program covering fintech frameworks, applications, and strategies.

Michigan Nursery & Landscape Association (MNLA) logoMM

Michigan Nursery & Landscape Association (MNLA)

Certification, Green Industry / Horticulture

2001 - 2001

Completed Green Industry Professional certification as a Michigan Certified Nurseryman.

Eastern Michigan University logoEU

Eastern Michigan University

Master of Arts, Social Foundations of Education & Art

Activities and societies: Editorial assistant, Educational Studies journal (AESA)

Master of Arts in Social Foundations of Education & Art; awarded a graduate stipend and served with the Educational Studies journal.

OI

Outskill.com (Generative AI Masterminds Intl.)

Certificate, Generative AI / AI Tools

2025 - 2025

Completed training in generative AI fundamentals, prompt techniques, and AI tool integrations.

University of Michigan logoUM

University of Michigan

Bachelor of Arts, English Language Arts & Literature

Activities and societies: Track & Field (athletic scholarship)

Bachelor of Arts in English Language Arts & Literature; awarded an athletic scholarship for track & field.

Tech stack

Software and tools used professionally

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