Open to opportunities

Sheldon de souza

@sheldondesouza

Message

Experienced eCommerce professional specializing in Shopify and online retail.

United Kingdom

Message

What I'm looking for

I seek a dynamic eCommerce role where I can leverage my skills in Shopify management and digital marketing to drive growth and enhance user experiences.

I am an eCommerce professional with over 6 years of hands-on experience in building, optimizing, and scaling online retail platforms. My expertise lies in end-to-end Shopify Plus store management, where I have successfully structured complex product catalogs and enhanced user journeys to drive measurable commercial growth.

Throughout my career, I have demonstrated a proven ability to implement technical SEO best practices and collaborate cross-functionally with internal teams and external developers. My role as an Ecommerce Specialist at BEE involved transforming the Shopify store by optimizing user experiences and managing a product catalog of over 25,000 SKUs. I thrive in fast-paced, performance-focused environments and am passionate about delivering high-converting online experiences.

Experience

Work history, roles, and key accomplishments

Ecommerce Specialist

BEE - The SMART Heating Merchant

Jun 2022 - Jan 2025 (2 years 7 months)

Led the transformation of the Shopify store (B2B and B2C), implementing custom navigation, product taxonomy, and conversion-focused UX updates. Managed and optimised a product catalog of over 25,000 SKUs, streamlining categorisation for complex structures and advanced filtering. Delivered weekly and monthly CRO insights using GA4, Shopify Analytics, and Search Console to guide UX/UI changes.

GA4 Technical SEO UI Data Analysis Conversion Rate Optimization

Marketplace Specialist

Online Retail Store – Amazon & eBay UK

May 2019 - May 2022 (3 years)

Oversaw the lifecycle of 400+ products on Amazon and eBay, executing listing optimization, keyword enrichment, and promotional campaigns. Aligned content with algorithm updates, marketplace policies, and SEO trends to ensure compliance and visibility. Conducted pricing, keyword, and competitor research to refine conversion and ranking strategies.

EBay Seller Hub Product Listings Optimization Keyword Research Campaigns SEO Marketplace Management

UX Web & Digital Marketing Specialist

MediaCapsule – Digital Marketing & Social Media Agency

Feb 2018 - Jun 2019 (1 year 4 months)

Designed ecommerce user flows and customer journeys to reduce drop-off and improve checkout conversions. Conducted heat mapping, funnel tracking, and A/B testing to validate hypotheses and iterate improvements. Managed content campaigns, driving 45% growth in digital engagement and revenue.

Digital Marketing User Flows Customer Journey Heat Mapping A B Testing

Front-End Web Developer & SEO Specialist

EcoAlly

Oct 2017 - Dec 2017 (2 months)

Optimised ecommerce UX and transitioned site infrastructure from OpenCart to Magento. Boosted organic traffic and orders by 75% through strategic keyword targeting, technical SEO fixes, and backlink development.

SEO OpenCart Magento Keyword Targeting Technical SEO Backlink Development