OUOliver User
@oliveruser1
Experienced ecommerce professional driving growth for D2C businesses.
United KingdomWhat I'm looking for
With over 7 years of experience in the ecommerce sector, I have a proven track record of driving growth for direct-to-consumer (D2C) businesses. My expertise spans managing paid media, SEO, affiliate marketing, conversion rate optimization (CRO), and digital operations. I have successfully worked with both founder-led startups and large global brands, honing my skills in performance marketing and digital experience management.
Currently, I serve as the Digital Consumer Experience Manager at PUMA UK, where I lead the acquisition and retention strategy while managing a team of specialists and a substantial performance marketing budget. My previous roles have equipped me with a deep understanding of analytics and customer insights, enabling me to develop data-driven strategies that enhance user experience and drive revenue growth.
Experience
Work history, roles, and key accomplishments
Digital Consumer Experience Manager
Puma
Jan 2025 - Present (6 months)
Headed performance marketing and digital experience for PUMA UK across web and app, leading the acquisition and retention strategy. Managed a team of 4 channel specialists and a performance marketing budget exceeding £4M.
eCommerce Product Manager & Analyst
Puma
Jul 2024 - Jan 2025 (6 months)
Owned the CRO and A/B testing strategy and execution for PUMA UK, overseeing the rollout of successful A/B tests globally. Led analytics for UK digital platforms, building and managing reporting via Looker Studio, Big Query, and GA4.
Digital Marketing Executive
Puma
Nov 2021 - Jan 2024 (2 years 2 months)
Managed the affiliate marketing channel for PUMA UK, working with over 50 partners across various sectors. Managed SEO strategy and execution for PUMA UK, including a migration to a headless frontend.
Ecommerce Manager
ESG
Sep 2019 - Oct 2021 (2 years 1 month)
Responsible for the launch and growth of 3 ecommerce sites in the homeware sector, owning the marketing strategy to drive acquisition and growth across B2B and B2C. Achieved key revenue milestones within 12 months of launch for each site.
Ecommerce Operations Manager
Ecomnova
Aug 2017 - Sep 2019 (2 years 1 month)
Managed customer service and digital operations for 2 online florist brands, including a remote team of 10 CS agents and relationships with 3 third-party warehouses. Reduced chargebacks from 2% to 0.5% of sales and improved the brand's Trustpilot rating.
Digital Marketing Executive
Ecomnova
Jun 2016 - Aug 2017 (1 year 2 months)
Handled onsite merchandising, content management, and provided marketing and operations support for an online gifting startup. Managed the product catalogue across 3 gifting brands and assisted with SEO marketing.
Education
Degrees, certifications, and relevant coursework
MUManchester Metropolitan University
Business Management, Business Management
Grade: 1st Class
Achieved a First Class Honours degree in Business Management. Studied various aspects of business operations and strategy.
Tech stack
Software and tools used professionally
Availability
Location
United KingdomAuthorized to work in
Job categories
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