Adriana Taccogna

Design and execute Go-to-Market strategies for Amazon UK & US product launches, own P&L to drive sales and profit growth, and implement advertising (PPC & DSP) and listing optimisations to maximise visibility and performance.

Provided Amazon and DTC consultancy including day-to-day Amazon account management, social media and paid media support, content optimisation, landing page creation, and website updates to improve channel performance.

Led Amazon PAN-EU expansion and EMEA GTM for ecommerce, drove digital marketing and advertising to grow traffic, CVR and AOV, implemented PIM across salon division, and promoted ESG initiatives across the region.

Managed strategy for client Amazon accounts across sales, marketing and supply chain, led digital shelf optimisation and promotional planning, and drove lead generation and pipeline growth for targeted brands.

Produced and deployed website content and A/B tests for shopdisney.it, optimised SEO and mobile experiences, and delivered regular KPI reporting to improve conversion and site performance.

Executed product launches and onsite merchandising for lancome.co.uk, managed product catalogue and promotional calendars, and provided performance reporting and forecasting to support online trading.

Managed CMS (Magnolia) and online merchandising, coordinated website launches and multilingual projects, led SEO-driven content and advertising activities, and supported KIKO Milano launch on Amazon US/UK.

Managed a catalogue of 7,000+ jewellery SKUs across three markets, created and optimised Amazon product listings, conducted ARA-based analysis to maximise ROI, and oversaw imagery and localisation efforts.

Completed a Master Degree in Marketing with focus on strategic planning, digital marketing and brand management in March 2012.

Completed a Bachelor Degree in Business Economics with emphasis on eCommerce optimization and customer experience enhancement in July 2009.