Axel User

At ESEADE, I own the HubSpot operating model across Marketing, Admissions, Growth, and Academic Operations for 40+ academic programs. I automated 70–80% of inbound lead handling and reduced CRM inconsistencies by more than 60% through stronger data governance, lifecycle rules, and standardized processes.

I build acquisition-to-revenue systems across higher education, travel, AdTech, SaaS, and field-service businesses. My work connects lead capture, segmentation, nurture, sales handoff, pipeline visibility, retention, and executive reporting.

For Specialized Elevator, I led a Salesforce-to-HubSpot migration and API-led integration connecting the company data lake and LiftKeeper with HubSpot. I supported 62 sales representatives while improving commercial visibility, system adoption, and data quality.

I also bring hands-on performance marketing and analytics experience, including managing approximately USD 40K per month in paid media at Mercately. Across international consulting engagements, I've built n8n and API workflows that saved more than 15 hours per week and improved sales pipeline visibility by approximately 40%.