Open to opportunities

Cami Forcat

@camiforcat

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CRM leader with 7+ years shaping lifecycle strategy, retention, and revenue growth across LATAM.

Argentina

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What I'm looking for

I’m looking to lead end-to-end CRM transformation—turning segmentation and real-time cultural insights into measurable conversion, retention, and revenue growth—while mentoring teams and partnering across Marketing, Tech, and Analytics.

I’m a CRM leader with 7+ years driving lifecycle strategy, customer retention, and revenue growth across LATAM markets (Peru & Colombia). At Natura · Grupo Avon, I grew CRM revenue share from 13% to 30% in 12 months, led 200+ campaigns/month across email, push, and SMS, and delivered a +2 p.p. conversion rate uplift.

I combine deep data fluency with a sharp creative instinct—turning cultural moments and social listening signals into real-time campaigns that convert. I’ve built journey design mechanics like a real-time push activation (tied to a viral cultural moment) and an advent calendar CRM mechanic, while mentoring a team of 2 analysts and aligning cross-functional agendas in a hub-and-spoke regional model.

Experience

Work history, roles, and key accomplishments

Current

Regional CRM Manager

Current

Natura (Grupo Avon)

Jun 2024 - Present (2 years)

Led end-to-end CRM transformation across Peru & Colombia, growing CRM revenue share from 13% to 30% in 12 months via lifecycle strategy, segmentation, and real-time cultural marketing. Orchestrated 200+ campaigns/month across email, push, and SMS to 1M+ contacts, improving conversion rate by +2 p.p., and mentored 2 analysts.

Lifecycle Marketing CRM Monetization A B Testing Salesforce Marketing Cloud Email Marketing Push Notifications SMS

Senior CRM Planning Analyst

Natura (Grupo Avon)

Sep 2023 - May 2024 (8 months)

Owned multichannel campaign governance and executive reporting, creating insights that informed regional business decisions. Built reporting frameworks that improved visibility into lifecycle performance across markets.

Executive Reporting SQL Analytics Google Analytics Cohort Analysis Segmentation Stakeholder Management

Regional CRM Content Coordinator

Natura (Grupo Avon)

Feb 2023 - Aug 2023 (6 months)

Designed the regional CRM content framework to ensure brand consistency and creative scalability across multiple LATAM markets. Supported campaign execution by standardizing CRM content structures for repeatable journey delivery.

CRM Content Frameworks Brand Consistency Email Marketing Stakeholder Management Social Listening Content Operations

Email Marketing Specialist

Infracommerce

Oct 2021 - Jan 2023 (1 year 3 months)

Managed CRM strategy for a portfolio of e-commerce clients using advanced segmentation, lifecycle automation, and conversion optimization. Improved campaign effectiveness through data-driven optimization of email journeys.

Segmentation Conversion Rate Optimization Email Marketing A B Testing SQL Analytics Cohort Analysis

Digital Marketing Analyst

Ministry of Productive Development

Jul 2018 - Oct 2021 (3 years 3 months)

Ran institutional email marketing at scale, managing audiences and performance reporting using MySQL and Pentaho. Delivered high-impact mass communications through data-informed email campaign execution.

Email Marketing performance reporting MySQL Pentaho SQL Analytics Mass Communications

Education

Degrees, certifications, and relevant coursework

Coderhouse

Digital Content Marketing, Digital Content Marketing

2022 - 2022

Completed a Digital Content Marketing program/course at Coderhouse in 2022.

Universidad de Buenos Aires (UBA)

Bachelor of Science, Industrial Design

Completed a B.S. in Industrial Design from Universidad de Buenos Aires (UBA). Applied systems thinking to experience design and UX to inform CRM strategy.