Open to opportunities

Diego Hernan Lopez Fernandez

@diegohernanlopezfern

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Growth marketer driving data-led acquisition, retention, and cross-channel engagement for global media brands.

Argentina

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What I'm looking for

I seek a senior growth role where I can lead cross-functional teams, shape omnichannel acquisition and retention strategies, and scale data-driven marketing with strong mentorship and measurable impact.

I am a results-driven growth marketer with 10+ years leading B2B and B2C digital marketing for top global media brands, delivering acquisition, loyalty and measurable ROI across Latin America.

I have led cross-functional teams (up to 14 people) across Buenos Aires, São Paulo, Santiago, Bogotá and Mexico City, building full-funnel strategies, marketing automation, omnichannel campaigns and customer engagement platforms.

I combine hands-on execution in performance, retention and content marketing with technical certifications in CRM, ads and analytics, and I mentor and train growth marketers to foster data-driven digital growth.

Experience

Work history, roles, and key accomplishments

Current

Digital Solutions Consultant

Current

Indicia Worldwide

Dec 2024 - Present (9 months)

Collaborate within Martech Engineering to implement and optimize customer engagement platforms, design omnichannel marketing strategies, and streamline marketing automations to improve campaign efficiency and personalization.

Marketing Automation Customer Engagement Workflow Automation Data Driven Marketing Campaign Optimization

Digital Consultant

Beyont

Jul 2024 - Nov 2024 (4 months)

Provided independent consulting for Spanish localization and QA of customer journey analytics, validating user test cases and ensuring functionality and usability for Spanish-speaking markets on schedule.

Localization Customer Journey QA Testing Cross Functional Collaboration User Testing Documentation

Digital Growth & Engagement Director

Warner Bros. Discovery

Aug 2011 - Dec 2023 (12 years 4 months)

Led regional full-funnel B2B and B2C growth strategies across Latin America, driving long-term user acquisition, loyalty and retention while managing a 14-person distributed team and improving multiplatform engagement.

Growth Strategy Retention Performance Marketing Team Leadership Social Media Audience Development Analytics

Professor, Growth Marketing

Coderhouse

Jan 2021 - Dec 2022 (1 year 11 months)

Delivered Growth Marketing course content, coached students and coordinated individual and group coaching activities to develop practical growth skills for digital businesses.

Growth Marketing Teaching Coaching Digital Strategy Mentorship

Regional Digital Marketing Manager

Warner Bros. Discovery

Aug 2014 - Oct 2018 (4 years 2 months)

Developed digital communication plans to boost multiplatform content consumption and brand presence on social channels, leading a team of seven across the region to execute social and content initiatives.

Digital Marketing Social Media Strategy Content Planning Team Management Facebook)Instagram YouTube

Marketing Manager, Southern Cone

Warner Bros. Discovery

Aug 2011 - Jul 2014 (2 years 11 months)

Owned integrated marketing plans to increase awareness, demand and preference for network portfolios (Discovery channels) across the Southern Cone, coordinating regional campaigns and local execution.

Integrated Marketing Campaign Management Brand Awareness Analytics

Marketing Chief, Southern Cone

Fox International Channels

Apr 2009 - Jul 2011 (2 years 3 months)

Planned, executed and evaluated marketing and communication campaigns for NatGeo, FOX and FX across Argentina, Uruguay, Bolivia and Paraguay to drive viewership and brand engagement.

Campaign Planning Communication Media Strategy Channel Marketing Performance Tracking

Digital Content Marketing Producer

Paramount

Feb 2007 - Mar 2009 (2 years 1 month)

Managed broadband content production for Viacom digital platforms in Latin America, overseeing content for MTV, VH1 and Nickelodeon to increase online engagement and platform content quality.

Content Production Digital Platforms Youth Media Content Strategy Platform Management

Digital Content Marketing Coordinator

Cablevisión

Jun 2003 - Jan 2007 (3 years 7 months)

Managed affiliate marketing initiatives for FiberTel internet service and Cablevisión pay TV, driving local market promotions and subscriber-focused campaigns.

Affiliate Marketing ISP Marketing Campaign Execution Local Marketing Promotions And Campaigns Performance Tracking