William Torres

I’m a Growth Marketer and Marketing Analytics professional with 3+ years of experience building scalable B2B growth systems and driving pipeline generation for international markets. I combine strategic thinking with hands-on execution across full-funnel campaigns, outbound acquisition, data analysis, and AI-enabled workflows.

At AgileEngine, I designed and executed cross-channel B2B growth strategies focused on pipeline generation and qualified lead acquisition for international tech markets. I built ICP frameworks to sharpen audience segmentation, improving targeting efficiency and reducing wasted outbound spend, and I refined outbound messaging and contact cadences using Apollo.io and Instantly to increase response rates and sales-qualified opportunities.

Previously, I worked as a Marketing Analyst at Eco Despensa, where I developed cross-selling initiatives that increased average order value and improved customer retention metrics. I segmented customer data to power personalized marketing strategies and built performance dashboards in Power BI and Excel to support data-driven decision-making across commercial and marketing teams.

I also lead growth initiatives through practical AI automation—most recently building an AI-driven patient-retrieval pipeline at Policlínica de Coche (PDC) that delivered 4.5x ROI on recovered clinical revenue, supported by hyper-personalized omnichannel outreach.