Open to opportunities

Gonzalo García

@gonzalogarca

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Growth marketer specializing in user acquisition and retention strategies.

Argentina

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What I'm looking for

I seek a dynamic role in a forward-thinking company that values innovation and data-driven decision-making.

As a seasoned growth marketer, I have dedicated my career to helping digital businesses thrive through innovative marketing strategies. My expertise spans performance marketing, CRM, and user retention, with a strong emphasis on analytics and data science. I am passionate about tackling big challenges and continuously learning to drive impactful results.

Currently, I lead all marketing efforts at Simplestate, where I developed a successful paid media strategy from the ground up, focusing on return on ad spend (ROAS) and revenue growth. Previously, I served as the Regional Director for Lifecycle & Retention at Paramount, where I implemented automated CRM strategies that significantly improved cohort retention and customer lifetime value. My experience also includes pivotal roles at Rappi and OLX, where I built and scaled CRM operations across Latin America.

Experience

Work history, roles, and key accomplishments

Current

Head of Growth

Current

Simplestate

May 2024 - Present (1 year)

Leading all marketing efforts at Simplestate, focusing on paid marketing, SEO, and user engagement. Developed a successful paid media strategy from zero, emphasizing ROAS and driving revenue growth.

Paid Marketing SEO User Engagement Analytics

Lifecycle & Retention Regional Director

Paramount

Mar 2022 - Apr 2024 (2 years 1 month)

Responsible for CRM and the link between marketing and product for the Latam region for Paramount+. Built lifecycle automated treatments generating a 27% uplift in cohort retention.

CRM Lifecycle Marketing Data Science Retention Email Marketing

LATAM Growth Manager - CRM

Rappi

Jun 2021 - Mar 2022 (9 months)

Coordinated the operation of all growth squads, acting as a liaison between growth, product, and data teams to maximize impact and increase automation of CRM initiatives.

CRM Growth Strategy Data Analysis Team Coordination Personalization

Regional Head of CRM

Pedidos Ya (Delivery Hero)

Nov 2018 - Jun 2021 (2 years 7 months)

Built regional CRM operations from scratch, increasing headcount and implementing a user incentive framework that raised LTV by over 20%.

CRM Operations Team Building Incentives Marketing Strategy LTV

Regional Head of Customer Lifecycle Management

OLX

Apr 2017 - Nov 2018 (1 year 7 months)

Scaled CRM campaigns across the region with a focus on recommendations, personalization, and automation.

Customer Lifecycle Management Scaling Personalization Automation CRM

Performance Marketing Manager

OLX

Aug 2013 - Apr 2017 (3 years 8 months)

Managed performance marketing with a focus on mobile marketing and social media, conducting incrementality tests that improved overall CPA.

Performance Marketing Mobile Marketing Social Media CPA

Regional Marketing Manager

bwin

Oct 2010 - Apr 2013 (2 years 6 months)

Ran all marketing efforts for the region including ATL & BTL, closing partnerships with major companies and focusing on performance marketing.

Marketing Strategy Partnership Development Performance Marketing

Marketing Manager

Dridco / DeMotores.com

Sep 2006 - Oct 2010 (4 years 1 month)

Led all marketing activities including online marketing, affiliate marketing, and SEO for DeMotores.com across multiple countries, focusing on performance marketing and user retention.

Online Marketing Affiliate Marketing SEO User Retention Performance Marketing

Education

Degrees, certifications, and relevant coursework

Universidad de San Andrés

Master, Technology and Telecommunications Services Management

2009 - 2010

Master in Technology and Telecommunications Services Management, focusing on the integration of technology in service management and telecommunications.