Ignacio De Lorenzi

I am a lifecycle and CRM strategist with over a decade of experience in driving growth for both global and emerging brands. My expertise lies in developing high-performance lifecycle strategies and optimizing automation flows using tools like Klaviyo, Braze, and HubSpot. I have a proven track record of leading cross-functional teams to enhance customer retention, reduce churn, and increase lifetime value (LTV). My data-driven approach, combined with my fluency in A/B testing and campaign reporting, allows me to deliver measurable results consistently.

In my current role as Head of Marketing & Automation at Belong, I successfully reduced churn by 22% and increased LTV by 19% through behavior-based flows and predictive segmentation. Previously, as a Senior Growth Manager at Trafilea, I drove a 27% increase in email-attributed revenue and improved retention rates significantly. My experience spans various industries, including e-commerce and digital transformation, where I have contributed to substantial revenue growth and client satisfaction.