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Aufar Tirta

@aufartirta

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Tech-savvy digital marketing specialist driving data insights for impactful outcomes.

Sweden

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What I'm looking for

Seeking a dynamic role that blends data-driven strategies with creative approach execution, focusing on growth and innovation.

I am a results-driven digital marketing specialist with a proven track record of leveraging data analysis to craft creative strategies that deliver measurable results. Currently at Controla, I have successfully positioned the company as a trusted cyber security solution through integrated marketing strategies and data-driven insights.

My professional journey includes leading media relations and communication strategies at the Indonesian Student Association in Stockholm, where I significantly enhanced organizational visibility and public engagement. I also directed creative operations at The Nijo Photography, blending strategic oversight with hands-on project management to deliver high-quality visual content.

I hold a Joint Master of Science degree from Karolinska Institutet and Stockholm University, complemented by a Medical Doctor degree from Gadjah Mada University. My expertise spans digital marketing, data analysis, and content strategy, with certifications in Google Analytics and HubSpot Digital Marketing.

Experience

Work history, roles, and key accomplishments

Creative Marketing Specialist

Controla AB

Nov 2024 - Feb 2025 (3 months)

Led integrated marketing for a cybersecurity startup, positioning it as an SMB leader. Boosted LinkedIn engagement by 35%, impressions by 48.8%, and reactions by 65.8%. Developed SEO strategy driving 10K Google impressions, 5.1% CTR, and 340+ site visitors in a month. Utilized SEMrush, GA4, and Google Ads to optimize campaigns and enhance brand visibility.

Digital Marketing Data Analysis SEO Content Strategy SEMrush Social Media Management Graphic Design Marketing Analytics

Media and Communication Manager

Indonesian Student Association in Stockholm

Mar 2023 - Jan 2024 (10 months)

Executed media relations and communication strategies to boost visibility and engagement. Led digital content creation, increasing post views by 64% and followers by 23% in six months. Strengthened media ties, securing consistent press coverage to enhance the organization’s public profile.

Digital Marketing Social Media Management Content Creation Brand Identity Copywriting Data Analysis

Creative Operation Manager

The Nijo Photography

Jul 2020 - Jul 2022 (2 years)

Led creative operations, balancing strategy and project management to deliver high-quality visuals. Designed Instagram Ads campaigns, driving a 20% annual client increase and 24% higher engagement. Combined photography expertise with creative direction to enhance brand storytelling, ensuring authentic and visually compelling content that strengthened market positioning.

Digital Marketing Graphic Design Photography Social Media Management Brand Identity

Education

Degrees, certifications, and relevant coursework

Karolinska Institutet

Master of Science, Joint Master Programme in Health Informatics

2022 - 2024

Activities and societies: Data Science Research Group

Thesis:
Explainable AI for Emotion Recognition: Interpreting Cardiovascular Data in Virtual Reality Users

Courses:
Health informatics needs, objectives, and limitations; User needs, requirements engineering, and evaluation; Computer applications in health care and biomedicine

Stockholm University

Master of Science, Joint Master Programme in Health Informatics

2022 - 2024

Activities and societies: Entrepreneurship in Digital Society

Thesis:
Explainable AI for Emotion Recognition: Interpreting Cardiovascular Data in Virtual Reality Users

Courses:
Data Mining in Computer and System Science; Data Science in Health Informatics; Human Computer
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