Athena Moretti

Responsible for sales and business development for mid-market and enterprise B2B clients across software solutions, ERP systems, RFID, and traceability technologies. Manages key accounts and coordinates sales and customer service teams, including KPI definition, pipeline monitoring via CRM/ERP, and sales process optimization.

- Responsible for sales & business development for mid-market and enterprise B2B clients, across software solutions, ERP systems, RFID, and traceability technologies, in both national and international contexts.
- Coordination of the commercial and customer service teams, including KPI definition, operational prioritization, and management of a structured pipeline spanning dozens of active, multi-

- Coordination of the internal sales team and supervision of B2B sales activities at national and international level in automation and advanced manufacturing contexts, across laboratories and life science sectors, serving both distribution channels and OEM customers.
- Optimization and implementation of new sales processes and pipeline structures.
- Responsibility for area budget, forecast, and K

Coordinated the internal sales team and supervised B2B sales activities across national and international markets in automation and advanced manufacturing, serving distribution channels and OEM customers. Owned area budget, forecast, and KPIs across 30+ countries, and developed international distribution and OEM partnerships, driving an approximately 20% increase in active accounts.

- Managed and developed key B2B accounts across national and international markets.
- Expanded the network of Italian and foreign distributors through scouting and contract negotiation.
- Prepared customized technical and commercial proposals.
- Supported European projects and international tenders, ensuring alignment with business objectives and operational efficiency.

Managed and developed key B2B accounts across national and international markets. Expanded the distributor network through scouting and contract negotiation and prepared customized technical and commercial proposals for European projects and international tenders.

- Provided operational support for export sales and managed international orders.
- Prepared commercial proposals and quotations tailored to client needs.
- Coordinated activities with production and logistics teams to ensure timely delivery and operational efficiency.
- Participated in international trade fairs and supported marketing initiatives to promote products and services.

Provided operational support for export sales and managed international orders. Prepared client-tailored quotations and coordinated with production and logistics to support timely delivery and operational efficiency, including participation in international trade fairs.

- Management of documentation for European and regional calls aimed at promoting the internationalization of Lombard SMEs
- Administrative support for accessing the Ministry of Economic Development's Guarantee Fund

- Participation in several extracurricular courses.
- Involvement in organizing an event related to Expo 2015, sponsored by the Province of Milan.
- Involvement in organizing an exhibition featuring graphic works by the Catalan painter Joan Miró, sponsored by the Lombardy Region, the Province of Milan, and the City of Milan.