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Francesco Giordani

@francescogiordani

Sales leader at Herbalife who grew Italy’s revenue perimeter to ~€90M and delivered a €6M regional investment across 44 markets.

Italy

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At Herbalife, I grew Italy’s revenue perimeter to ~€90M, with targets met or exceeded for 8+ consecutive years. I worked with three commercial teams and developed ~200 strategic channel partners across the territory.

In my regional role at Herbalife, I owned a €6M commercial investment across 44 markets. Funded programmes generated +10% incremental revenue, net of market trend, through incentives and activations tailored to funnel stage and customer segment.

I co-founded WELFIN S.r.l., a B2B fintech SaaS for corporate welfare, and built its go-to-market from concept to launch. The platform is live with corporate clients, and I structured its B2B pipeline on HubSpot CRM and negotiated partner agreements.

Earlier, I worked on international sponsorship partnerships at WORLD SKATE and distribution-channel and KPI projects at SBC ITALIA. I hold an Executive MBA from MIP Politecnico di Milano Graduate School of Business.

Experience

Work history, roles, and key accomplishments

Current

Co Founder & Non Executive Board Member

Current

Welfin S.r.l.

Jan 2021 - Present (5 years 9 months)

Built go-to-market from concept to launch for a B2B fintech SaaS, including market analysis, segmentation, pricing, and business plan. Structured and managed B2B pipeline on HubSpot CRM.

B2B Sales Pipeline Management HubSpot Go To Market Strategy Partnerships Fundraising Fintech SaaS

Senior Manager, Distributor Sales Promotions

Herbalife

Jan 2023 - Sep 2026 (3 years 8 months)

Owned a €6M commercial investment across 44 markets, delivering +10% incremental revenue through incentives and activations. Redesigned commercial policy and led sales enablement with digital tools and AI models.

Sales Planning Forecasting KPIs CRM Salesforce Oracle Power BI Trade Marketing Sales Activations Incentives Budget Management FP&A Stakeholder Management AI

Manager, Sales Strategy & Key Accounts

Herbalife

Jan 2015 - Dec 2023 (8 years 11 months)

Grew revenue perimeter to ~€90M and met or exceeded targets for 8+ consecutive years. Led 3 commercial teams and developed ~200 strategic channel partners.

Sales Strategy Key Account Management Team Leadership Coaching CRM Salesforce Oracle Power BI Channel Management Field Sales Sales Planning Forecasting

Regional Sales Supervisor

Herbalife

Jan 2009 - Dec 2014 (5 years 11 months)

Co-designed a regional sales model adopted as EMEA best practice. Developed the sales network through individual coaching and performance data reviews.

Sales Management Key Account Management Channel Development Coaching Performance Management Sales Planning

Marketing Manager

World Skate

Jan 2007 - Dec 2009 (2 years 11 months)

Negotiated and drafted 20+ partnership and sponsorship agreements with institutional and commercial partners for international programmes.

Partnership Management Sponsorship Contract Negotiation Marketing

Consultant, Organisational Design & Commercial Performance

SBC Italia

Jan 2005 - Dec 2007 (2 years 11 months)

Restructured distribution channel and point of sale network for a public transport operator. Developed KPI dashboard and benchmarking model for a retail client.

Organisational Design Commercial Performance KPI Dashboards Benchmarking Consulting