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Ashrakat Kandil

@ashrakatkandil

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E-retail and FSA professional at Coca-Cola HBC Egypt who grew the e-retail portfolio 65% and delivered 50+ activations.

Egypt

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At Coca-Cola HBC Egypt, I delivered 65% YTD growth across the e-retail portfolio and was recognized as a Top Achiever in E-Retail & FSA in 2025. I managed accounts including Breadfast, Rabbit, VOO, Noon and InstaShop, maintaining Coca-Cola’s #1 or #2 position across several accounts.

I drove more than 50 e-commerce activations across Sparkling Soft Drinks, Energy and Hydration. These delivered 100%+ peak sales uplift and brought in more than 5,000 new consumers.

As Direct-to-Consumer (D2C) Lead at Coca-Cola HBC Egypt, I led the launch of a home delivery platform, coordinating stakeholders across Sales, Marketing, Technology and Operations. After launch, I built operating processes for call-center coordination, monthly promotions and consumer engagement.

At Thegiftery.com, I managed corporate gifting orders and end-to-end fulfilment, sourcing from more than 150 onboarded suppliers. I also recruited, trained and led a team of 15 account managers and trainees, and built commercial packages for more than 150 sellers.

Experience

Work history, roles, and key accomplishments

Senior E-Retail & FSA Developer (Sales)

Coca-Cola HBC Egypt

Oct 2024 - Sep 2026 (1 year 11 months)

Recognized as a Top Achiever in 2025 for outstanding E-Retail & FSA performance, delivering +65% YTD growth across the e-retail portfolio. Managed leading e-commerce and quick-commerce accounts including Breadfast, Rabbit, VOO, Noon and InstaShop, and led 50+ activations with 100%+ peak sales uplift.

E commerce Strategy Online Retail Management Trade Marketing Category Management Joint Business Plans (JBPs)Contract Negotiation Digital Marketing Campaign Planning D2C Management Sell In Sell Out Analysis Stakeholder Management Cross Functional Collaboration Data Driven Decision Making Project and Team Management Microsoft Office

Direct-to-Consumer (D2C) Lead

Coca-Cola HBC Egypt

Mar 2023 - Oct 2024 (1 year 7 months)

Led the end-to-end launch of a direct-to-consumer home delivery platform, coordinating local and global stakeholders across Sales, Marketing, Technology, Operations and The Coca-Cola Company. Owned project governance, weekly steering, launch readiness and the annual activation calendar, and built post-launch operations including call-center coordination and consumer engagement.

D2C Project Management Stakeholder Management Cross Functional Collaboration E Commerce Operations Consumer Engagement Launch Management

Senior Marketing Communication

Arabia Holdings

Sep 2022 - Feb 2023 (5 months)

Developed annual digital marketing and communication strategies across digital and offline channels for a real estate company. Managed agencies, campaigns, social media and daily lead generation, and enabled sales with marketing materials and branded assets.

Digital Marketing Communication Strategy Campaign Management Social Media Lead Generation Agency Management

Business Developer & Marketing Executive

Thegiftery.com

Jun 2019 - Sep 2022 (3 years 3 months)

Managed large-scale corporate gifting orders for multinational clients including Cadbury, P&G, Orange, and Etisalat, typically serving 500+ employees per activation. Owned end-to-end fulfilment for corporate orders, scaled the operation during rapid growth, and led a team of 15 account managers and trainees.

Business Development Marketing Corporate Gifting Supplier Management Team Leadership Training Contract Renewal Negotiation