At The Maker, I lead sports marketing and partnerships, from sponsor prospecting through delivery. I own contracted social media coverage and on-ground brand presence, and supported the organization of the club’s first international football camp with Tarna Kick and Sporting de Gijon.
At Coca-Cola HBC, I managed e-commerce and food service aggregator accounts, including digital shelf improvements, pricing, and promotional mechanics. I was promoted to Senior E-Retail & FSA Developer after 17 months and worked on sales strategy, customer partnerships, and campaign performance.
As a freelance Shopify consultant, I build and launch storefronts and create Excel models for P&L and unit economics. My launches for Bounce Back and AYRA the Label converted EGP 65K and EGP 38K, respectively, in their first week live; I also founded and ran EDA Misr, a catering business with a charitable model.
