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@yassinkamal
8 years’ experience in Project Management, Digital Marketing, Operations & Hospitality, Sales & Business Development. Open to remote & relocation.
I’m a strategic, data-driven professional with 8 years across Project management, digital marketing, operations management, Sales, and business development.
As Business Development & Operations Manager, I delivered 12.5% YoY revenue growth, generated $700K in additional sales, and reduced supply-chain costs by 10%. I led a 10-person cross-functional team, streamlined inventory workflows to reach 98% on-time order completion, and supported leadership with KPI tracking and financial analysis (99% transaction accuracy). Earlier that (2019–2021), I strengthened sales operations & CRM, handled 40–50 client interactions daily, achieved 6% procurement savings, and trained 15+ hires.
Most recently, as Digital Marketing & Operations Manager at ERA, I planned and executed organic and paid campaigns, achieving notable results: +33% Instagram engagement, 14,531 ad views with 11,568 quality interactions, 6,500 video views within the First three weeks, and 43,900 cross-platform reach. On the operations side, I managed daily workflows, supervised staff, coordinated scheduling, payroll, and inventory, while optimizing processes to enhance efficiency. I work hands-on with GA4 (certified), Meta Ads Manager, Google Ads, SEO/PPC, and content systems, applying Agile/Scrum to ship on time and maximize ROI.
Optimized digital presence to secure top Google rankings, featured snippets, and image placements, boosting visibility, brand authority, and leads. Achieved top rankings in competitive searches (e.g., “Yassin Marketing” #31/3.2M, “Yassin Digital Marketing” #12/1.12M, “Yassin Sales” #23/3.5M).
I am passionate about using analytics to refine marketing efforts, optimize operations, and maximize ROI, ensuring that every campaign and workflow is data-driven and results-oriented.
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Work history, roles, and key accomplishments
ERA Restaurant
Aug 2024 - Jul 2025 (11 months)
Managed on-site restaurant operations and executed remote digital marketing campaigns including paid ads to maximize ROI; coordinated scheduling, payroll, supplier relations, and inventory for a 12+ staff team.
ERA Restaurant
Aug 2024 - Jul 2025 (11 months)
Executed organic and paid campaigns, boosting Instagram engagement33% in 6 months and generating14,531 ad views with11,568 interactions to support customer acquisition and brand awareness.Produced video content(6,500 views in 3 weeks and repurposed assets to reach 43,900 cross-platform, optimizing campaigns with Google Analytics,Meta Ads Manager,SEO,PPC,content marketing,and ROI-driven strategies.
Al-Ostoura Company
Feb 2021 - Apr 2024 (3 years 2 months)
Directed strategic planning and operations for a B2B/B2C distributor, driving12.5%YoY growth and generating an additional$700K in sales through client optimization and upselling. Negotiated international supplier contracts, reducing supply chain costs10%,led a 10-member cross-functional team,overseeing HR functions,and improved on-time order completion to98%while maintaining99%transaction accuracy
Managed 40–50 daily client interactions using consultative sales and digital channels, improving lead conversion and customer satisfaction; improved order accuracy to 98% and reduced audit time by 14% through inventory audits and demand forecasting. Negotiated with suppliers to achieve 6% cost savings, streamlined sales reporting with Excel/Google Sheets, and led onboarding for 15+ new hires.
Al-Ostoura Company
Feb 2017 - Jan 2019 (1 year 11 months)
Managed a portfolio of 500+ clients with personalized consultative sales strategies, consistently surpassing monthly sales targets and supporting market leadership. Processed high-volume compliant financial transactions, optimized stock levels with inventory teams, and trained 10+ new hires to improve operational efficiency and customer satisfaction.
Degrees, certifications, and relevant coursework
Specialization Certificate, Search Engine Optimization
Completed the SEO Specialization program focusing on search engine optimization techniques and strategies.
Certification, Analytics
Completed the Google Analytics certification, gaining skills in data analysis and performance measurement.
Certification, Search Engine Optimization
Completed the SEO Fundamentals course, learning the basics of SEO and its importance in digital marketing.
Certification, Digital Advertising
Completed the Google Ads Display certification, focusing on display advertising strategies and best practices.
Certification, Digital Advertising
Completed the Google Ads Search certification, learning about search advertising and campaign management.
Certification, Content Strategy
Completed the Content Strategy for Professionals course, focusing on effective content creation and management.
Certification, Digital Advertising
Completed the Digital Advertising course, gaining insights into various digital advertising platforms.
Certification, Content Marketing
Completed the Content Marketing course, learning strategies for effective content marketing.
Certification, Digital Marketing
Completed the Digital Marketing course, covering various aspects of digital marketing strategies.
Certification, Email Marketing
Completed the Email Marketing course, focusing on effective email marketing strategies and techniques.
Certification, Inbound Marketing
Completed the Inbound Marketing course, learning about inbound marketing strategies and methodologies.
Certification, Digital Marketing
Completed the Digital Marketing Strategy course, focusing on strategic planning for digital marketing.
Certification, Social Media Marketing
Completed the Social Media Strategy & Marketing course, learning effective social media marketing strategies.
Certification, Digital Marketing & E-Commerce
Completed the Google Digital Marketing & E-Commerce Certification, gaining skills in digital marketing and e-commerce.
Certification, YouTube Marketing
Completed the YouTube Marketing & SEO course, focusing on marketing strategies for YouTube.
Course, Business Writing
Completed the Business Writing Course taught by Daniel Pink, enhancing business writing skills.
Certification, Web Development
Completed the WordPress Development course, learning about website development using WordPress.
Level 3 Project Management, Project Management
Completed a Level 3 Project Management course covering project life cycle stages, risk assessment, resource allocation, scheduling, stakeholder engagement, and monitoring and evaluation.
Professional Certificate, Project Management
Activities and societies: Practiced using Trello, Asana, Jira, and Google Sheets; developed leadership, problem-solving, and collaboration skills.
Completed the Google Project Management Professional Certificate, learning project management methodologies (Agile, Scrum, Waterfall) and skills in planning, scheduling, risk and stakeholder management.
Software and tools used professionally
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