Open to opportunities

Mo ElNaghy

@moelnaghy

I’m a strategic digital marketing consultant driving data-led brand growth, performance campaigns, and measurable ROI across MENA.

Egypt

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What I'm looking for

I’m looking to lead data-driven digital marketing and brand growth, running performance campaigns that improve ROI. I want to partner with cross-functional teams, build strong tracking/CRM foundations, and continuously optimize using analytics.

I’m a strategic marketing leader with 5+ years of experience across brand development, digital marketing, and data-driven decision-making. I translate performance objectives into structured campaign strategies and measurable outcomes.

As a Senior Digital Marketing Consultant for Snapchat in MENA, I partner with advertisers to define goals, manage a portfolio of 100+ advertiser accounts, and optimize results through audience targeting, budget allocation, and creative direction insights. I also ensure accurate tracking implementation via Snap Pixel and Conversion API, using campaign data to uncover growth opportunities and improve ROI.

Earlier, I built and scaled brand presence for multiple lines by planning content calendars, executing paid campaigns (lead generation, followers, traffic), and maintaining CPR/CPL at or better than previous benchmarks. I also set up CRM/growth infrastructure for a mobile application with Pushwoosh, GA4, GTM event tracking, abandoned cart/checkout logic, and segmentation for new users, repeat buyers, and inactive users.

I bring a broader creative and insights background from freelance and media roles, including investigative reporting for Al-Ahram and video editing for AlAin News. Across my work, I focus on aligning marketing initiatives with business objectives, partnering cross-functionally, and mentoring teams to consistently execute high-impact campaigns.

Experience

Work history, roles, and key accomplishments

Current

Senior Digital Marketing Consultant

Current

Genapact

Dec 2025 - Present (7 months)

Partner with advertisers to define performance objectives and translate them into structured campaign strategies. Manage advertiser accounts, optimize campaigns for performance, and ensure accurate tracking via Snap Pixel and Conversion API.

Campaign Strategy Audience Targeting ROI Analysis Conversion API Tracking Implementation Performance Optimization

Senior Marketing Specialist

Signature Technology DMCC

Jul 2025 - Nov 2025 (4 months)

Managed brand and digital marketing for multiple product lines, including store management and a coffee brand. Planned paid campaigns, built content calendars, performed competitor analysis, and set up CRM/growth infrastructure for app engagement and segmentation.

Brand Strategy Brand Building Digital Paid Campaigns Follower Campaigns Traffic Campaigns CPR CPL Optimization Competitive Analysis Communication Analysis Brand Promise Analysis Pushwoosh GA4 User Segmentation Growth Infrastructure In App Group Targeting Marketplace Partnerships

Marketing Executive

BTC Egypt Gold

Sep 2023 - Jun 2024 (9 months)

Performed market research and competitive analysis to refine positioning and support product demand and pricing decisions. Managed brand activations and digital marketing campaigns, including supervising website development and coordinating with operations and design teams.

Market Research Product Positioning Competitive Analysis Brand Activation Marketing Campaigns No Code Website Development Supervision Cross functional Coordination

Marketing Executive

Certifeka Inc.

Feb 2022 - Jul 2023 (1 year 5 months)

Designed and implemented content marketing strategies and led paid advertising campaigns across multiple platforms. Directed content production for SEO-driven blog posts and ran social media campaigns while coordinating with remote teams for brand consistency.

Content Marketing Strategy Paid Advertising SEO & Content SEO Driven Blog Posts And Social Media Campaigns Remote Team Brand Consistency

Digital Marketing Specialist

SplatCloud Studio

Aug 2022 - Dec 2022 (4 months)

Developed media plans tailored to client objectives and supported performance improvement. Provided strategic content and marketing guidance to enhance customer retention.

Media Planning Client Objectives Content Strategy Marketing Guidance Customer Retention

Freelance Features Reporter

Al-Ahram Establishment

Aug 2018 - Aug 2020 (2 years)

Researched and wrote investigative reports for publication in Al-Ahram’s Weekly Edition. Conducted interviews and sourced information for in-depth news stories.

Investigative Reporting Research Feature Writing Interviewing Editorial production

Video Editor

AlAin News

Jul 2018 - May 2020 (1 year 10 months)

Produced and edited video content for news audiences, ensuring high-quality storytelling. Collaborated with copy editors to refine messaging and enhance viewer experience.

Video Production Video Editing Storytelling