APARUN P
@arunp
Growth marketer with a proven track record in driving conversions.
IndiaWhat I'm looking for
I am a growth marketer with over three years of experience at Klenty, where I have successfully blended marketing operations with growth strategy. My expertise lies in automating lead flows, optimizing marketing funnels, and executing high-impact experiments that have consistently delivered impressive results. Notably, I achieved a 60% increase in conversions and a remarkable 180% growth in email subscribers through strategic initiatives and data-driven decisions.
At Klenty, I have created and launched multiple microsites to support our go-to-market strategy and enhance lead capture. My collaborative approach with sales development representatives and account executives has optimized our pipeline funnel and improved sales velocity. I take pride in my ability to document and present insights directly to leadership, utilizing tools like GA4 to analyze user journeys and optimize landing pages for maximum impact.
Experience
Work history, roles, and key accomplishments
Growth Marketer
Klenty
May 2024 - Present (1 year 3 months)
Created and launched multiple microsites to support GTM strategy and lead capture. Collaborated with SDRs and AEs to optimize the pipeline funnel and improve sales velocity, achieving a 60% increase in conversions through page-level optimizations and A/B testing.
Marketing Operations Specialist
Klenty
Mar 2022 - Apr 2024 (2 years 1 month)
Built a Looker Studio dashboard for weekly, daily, and monthly reporting across all channels. Created lead flow automation from website forms to HubSpot and Pipedrive CRM, and executed a mass outbound campaign targeting 4,000+ contacts.
Education
Degrees, certifications, and relevant coursework
St. Joseph's College of Engineering
MBA, Business Administration
Completed a Master of Business Administration, gaining advanced knowledge in business strategy and management principles. Focused on developing skills applicable to various business functions.
St. Joseph's Institute of Technology
B.E - Electrical & Electronics Engineering, Electrical & Electronics Engineering
Obtained a Bachelor of Engineering in Electrical & Electronics Engineering. Studied core concepts and practical applications within the field.
St. Joseph of Cluny Matric Hr. Sec. School
Higher Secondary & SSLC, General Studies
Completed Higher Secondary and SSLC education, building foundational knowledge across various subjects. Prepared for further academic pursuits.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
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