Haroon Haneef
@haroonhaneef
Growth marketing and performance specialist driving full-funnel growth through data-driven media buying.
IndiaWhat I'm looking for
I’m a Meta-Certified performance marketing specialist and Growth Marketing Head focused on full-funnel media buying, data-driven optimization, and marketing operations. I’ve led cross-functional teams to deliver 50+ web projects and accelerate lead/sales generation across diverse portfolios.
In my current role, I architect growth strategies for 20+ active clients—scaling a 2-person startup into a 15-member specialized agency (Web, Ads, Content, Editing). I manage performance marketing budgets of around 3Cr across Meta and Google ecosystems, optimizing for ROAS while lowering Customer Acquisition Cost (CAC).
I also direct end-to-end development and conversion-focused website builds (including seamless integration between organic content and paid traffic). From CAPI/Pixel implementation to automated reporting and internal workflows (n8n, Looker Studio, automation systems), I consistently improve team productivity, reporting accuracy, and campaign outcomes.
Experience
Work history, roles, and key accomplishments
Digital Marketing Specialist
Guvi Geek Network
Dec 2019 - Dec 2020 (1 year)
Planned and implemented Meta Ads and SMO, setting marketing standards and developing a project management tool to improve team task execution. Automated Meta Ads reporting to Telegram with n8n, increasing direct sales revenue by 2x and lead generation by 4x through Facebook Ads optimization and landing page A/B testing.
Education
Degrees, certifications, and relevant coursework
Annamalai University
Master of Business Administration (MBA), Marketing
2020 - 2023
Completed an MBA in Marketing (correspondence) at Annamalai University.
Paragon Digital Services
Paid Media Associate, Paid Media
2019 - 2021
Completed a Paid Media Associate program at Paragon Digital Services (dentsu company).
GUVI Geek Network
Digital Marketing Specialist, Digital Marketing
2019 - 2020
Completed a Digital Marketing Specialist program at GUVI Geek Network.
Kasturi Institute of Management
Bachelor of Business Administration, Business Administration
2016 - 2018
Earned a Bachelor in Business Administration at Kasturi Institute of Management, Coimbatore.
Aorta Digital Services
Digital Marketing Certificate, Digital Marketing
Completed a Digital Marketing certification at Aorta Digital Services in Chennai.
Availability
Location
IndiaAuthorized to work in
Job categories
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