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Ananta Adithya

@anantaadithya

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Growth architect with 7+ years in revenue operations and marketing.

India

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What I'm looking for

I am seeking a role that allows me to leverage my growth expertise in a dynamic environment, focusing on innovative marketing strategies and revenue optimization.

As a growth architect and revenue operator with over 7 years of experience, I have a proven track record of transforming complex go-to-market strategies into efficient growth engines. My expertise spans across SaaS, the creator economy, martech, and performance-led ecosystems, where I have successfully engineered significant pipeline expansions and revenue spikes.

At Exly, I spearheaded initiatives that resulted in a remarkable 75% quarter-over-quarter revenue growth, while also enhancing sales-marketing alignment to improve conversion rates. My previous role at AdYogi saw me managing a $3.2M pipeline with a lean budget, achieving an impressive 8x return on ad spend. I thrive in dynamic environments where I can leverage my skills in demand generation, funnel architecture, and revenue analytics to drive substantial business growth.

Experience

Work history, roles, and key accomplishments

Current

Associate Director, Growth & Marketing

Current

Exly

Jul 2024 - Present (10 months)

Led the development of in-house performance and marketing strategies, achieving significant revenue growth and cost reductions. Engineered a full-funnel rebuild that increased SQLs by 40% and reduced acquisition costs by 20%. Successfully drove 75% QoQ revenue growth for three consecutive quarters.

Performance Marketing Funnel Optimization Revenue Marketing Strategy Team Leadership Data Analysis Campaign Management

Head of Marketing & Growth

AdYogi

Nov 2022 - Apr 2024 (1 year 5 months)

Managed a $3.2M pipeline with a $120K budget, achieving 8x ROAS through strategic marketing initiatives. Developed GTM strategies and led cross-functional teams to enhance growth across multiple business units, significantly increasing SQL-to-customer conversion rates.

GTM Strategy Revenue Operations Performance Marketing Demand Generation Event Management Lead Scoring Budget Management Content Marketing

Digital Marketing Team Lead

Truckbook

Aug 2022 - Nov 2022 (3 months)

Revamped website and acquisition funnels, resulting in a 3x increase in traffic. Successfully drove over 1,000 sign-ups through targeted paid advertising campaigns across Google and Meta.

Website Optimization Paid Advertising SEO Coordination Content Strategy User Acquisition Analytics Team Coordination

Head of Marketing

StoryXpress

Feb 2022 - Apr 2022 (2 months)

Led a GTM reset and established key performance indicators to optimize user acquisition strategies. Focused on enhancing signup flows and user behavior analytics.

GTM Strategy User Acquisition Analytics Email Marketing Funnel Optimization Partnership Management

Performance Marketing Manager

Datamime (Tech Mahindra Subsidiary)

Executed geo-segmented Google Ads campaigns across APAC and MENA regions, deploying CRM-based lead routing playbooks to enhance marketing performance.

Performance Marketing Google Ads CRM Lead Routing Geo Targeting Campaign Management

SEO & Partnerships Manager

Outgrow

Dec 2017 - Jan 2022 (4 years 1 month)

Increased organic traffic significantly by enhancing content strategies and optimizing SEO practices. Developed partnerships and executed marketing campaigns that positioned Outgrow as a thought leader in the martech space.

SEO Optimization Content Strategy Partnership Development Email Campaigns Analytics Positioning Cross Functional Collaboration

Business Development Specialist

Urban Company

Jun 2017 - Nov 2017 (5 months)

Onboarded and trained over 300 professionals within five months, enhancing partner retention and reducing churn rates through effective lifecycle support systems.

Business Development Onboarding Training User Acquisition Customer Retention