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ARUN EASOW

@aruneasow

I build AI product marketing and GTM programs that generate enterprise demand.

India
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What I'm looking for

I'm looking to lead AI-powered marketing, product marketing and GTM programs that build market presence, sharpen product positioning, create enterprise demand and connect cross-functional teams to commercial growth.

At ThinkBio.Ai, I lead global marketing and communications for AI platforms serving biopharma and healthcare. I built brand architecture, positioning, messaging and GTM strategies for R-COP®, TrialFit.Ai™, DrugSuccess.Ai™ and DrugReboot.Ai™.

I led a 12-month US enterprise ABM program reaching approximately 7,000 contacts, generating 441 MQLs, 24 sales-qualified opportunities, 12 enterprise meetings, four pilot customers and approximately US$80,000 in qualified revenue on a US$25,000 investment.

Across 20 years in healthcare, life sciences, clinical research, healthcare technology and communications, I’ve turned market, customer and sales patterns into repeatable growth programs. My work spans product launches, enterprise demand generation, sales enablement, executive storytelling, partnerships, market intelligence and corporate communications for organizations including Parexel, AstraZeneca, Syngene, Intuitive Surgical and Meril Lifesciences.

Experience

Work history, roles, and key accomplishments

TG
Current

AVP – Marketing & Communications

ThinkBio.Ai Group

Jun 2025 - Present (1 year 2 months)

Led global marketing and communications for an AI-driven computable biology company, building brand architecture, messaging frameworks, and GTM strategies for AI solutions. Drove a 12-month US enterprise ABM program generating 441 MQLs, 24 sales-qualified opportunities, and 4 pilot customers.

	Adfactors PR Pvt. Ltd logoAL

Senior Account Director

 Adfactors PR Pvt. Ltd

Jan 2019 - May 2025 (6 years 4 months)

Develop & Implement PR Strategies | Stakeholder & Media Relations | Content & Thought Leadership Development | Reputation & Crisis Management | Integrated Campaigns |Cross-functional Collaboration
Key Clients & Strategic Initiatives:
Parexel (3 Y) | Meril Lifesciences (1 Y) | AstraZeneca (2.5 Y) | Syngene (2 Y) | Intuitive (1 Y) | Healthium (1.5 Y)

I

Sr. Account Director

Jul 2010 - Oct 2017 (7 years 3 months)

Client Relationship Management: Led customer success initiatives, proactively managing expectations and resolving bottlenecks through strategic planning and effective communication.
Program Oversight: Managed high-value strategic projects aligned with CMMI guidelines, ensuring seamless execution from project planning to closure.

Bioplus Lifesciences logoBL

Product Manager

Bioplus Lifesciences

Jul 2009 - Oct 2010 (1 year 3 months)

Market Research – Primary & secondary research| Brand identity/ design – develop the logo, box design, packaging and distribution plan | Brand communication documents – product information, LBL, product monograph, etc. | Brand regulatory approvals: Obtain regulatory approval from respective internal and international agencies | Production and shipping logistics.

Bioquest Solutions logoBS

Product Manager

Bioquest Solutions

Jul 2007 - Jun 2009 (1 year 11 months)

• Handling a team of 7 people (writers and designers) and close to 60 projects/deliverables every quarter.
o Nature of work includes achieving monthly targets | Maintaining and improving the quality of the deliverables and timely delivery | Resource management- task allocation and follow-up with team members

Education

Degrees, certifications, and relevant coursework

Annamalai University logoAU

Annamalai University

Doctor of Philosophy, Pharmacy

2010 - 2015

Pursued a PhD in Pharmacy as an external candidate, focusing on the impact of blended learning on pharmacy students' academic performance.

Sikkim Manipal University logoSU

Sikkim Manipal University

Masters in Business Administration, Marketing

2006 - 2009

RajivGandhi Uni of Health Sciences logoRS

RajivGandhi Uni of Health Sciences

Masters in Pharmacy Practice, Clinical Practice

2004 - 2006

Bangalore University logoBU

Bangalore University

Bachelors in Pharmacy, Pharmacy

1995 - 2001

Tech stack

Software and tools used professionally

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