ARUN EASOW
@aruneasow
I build AI product marketing and GTM programs that generate enterprise demand.
What I'm looking for
At ThinkBio.Ai, I lead global marketing and communications for AI platforms serving biopharma and healthcare. I built brand architecture, positioning, messaging and GTM strategies for R-COP®, TrialFit.Ai™, DrugSuccess.Ai™ and DrugReboot.Ai™.
I led a 12-month US enterprise ABM program reaching approximately 7,000 contacts, generating 441 MQLs, 24 sales-qualified opportunities, 12 enterprise meetings, four pilot customers and approximately US$80,000 in qualified revenue on a US$25,000 investment.
Across 20 years in healthcare, life sciences, clinical research, healthcare technology and communications, I’ve turned market, customer and sales patterns into repeatable growth programs. My work spans product launches, enterprise demand generation, sales enablement, executive storytelling, partnerships, market intelligence and corporate communications for organizations including Parexel, AstraZeneca, Syngene, Intuitive Surgical and Meril Lifesciences.
Experience
Work history, roles, and key accomplishments
AVP – Marketing & Communications
ThinkBio.Ai Group
Jun 2025 - Present (1 year 2 months)
Led global marketing and communications for an AI-driven computable biology company, building brand architecture, messaging frameworks, and GTM strategies for AI solutions. Drove a 12-month US enterprise ABM program generating 441 MQLs, 24 sales-qualified opportunities, and 4 pilot customers.
Senior Account Director
Adfactors PR Pvt. Ltd
Jan 2019 - May 2025 (6 years 4 months)
Develop & Implement PR Strategies | Stakeholder & Media Relations | Content & Thought Leadership Development | Reputation & Crisis Management | Integrated Campaigns |Cross-functional Collaboration
Key Clients & Strategic Initiatives:
Parexel (3 Y) | Meril Lifesciences (1 Y) | AstraZeneca (2.5 Y) | Syngene (2 Y) | Intuitive (1 Y) | Healthium (1.5 Y)
Client Relationship Management: Led customer success initiatives, proactively managing expectations and resolving bottlenecks through strategic planning and effective communication.
Program Oversight: Managed high-value strategic projects aligned with CMMI guidelines, ensuring seamless execution from project planning to closure.
Product Manager
Bioplus Lifesciences
Jul 2009 - Oct 2010 (1 year 3 months)
Market Research – Primary & secondary research| Brand identity/ design – develop the logo, box design, packaging and distribution plan | Brand communication documents – product information, LBL, product monograph, etc. | Brand regulatory approvals: Obtain regulatory approval from respective internal and international agencies | Production and shipping logistics.
Product Manager
Bioquest Solutions
Jul 2007 - Jun 2009 (1 year 11 months)
• Handling a team of 7 people (writers and designers) and close to 60 projects/deliverables every quarter.
o Nature of work includes achieving monthly targets | Maintaining and improving the quality of the deliverables and timely delivery | Resource management- task allocation and follow-up with team members
Education
Degrees, certifications, and relevant coursework
Annamalai University
Doctor of Philosophy, Pharmacy
2010 - 2015
Pursued a PhD in Pharmacy as an external candidate, focusing on the impact of blended learning on pharmacy students' academic performance.
Sikkim Manipal University
Masters in Business Administration, Marketing
2006 - 2009
RajivGandhi Uni of Health Sciences
Masters in Pharmacy Practice, Clinical Practice
2004 - 2006
Bangalore University
Bachelors in Pharmacy, Pharmacy
1995 - 2001
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
Skills
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