Arti Gupta

Arti Gupta

B2B Content Strategist | Narrative & Growth Specialist
📍 India | 📧 arti.gupta2306@gmail.com |

PROFESSIONAL SUMMARY

Strategic Content Professional with a proven track record of distilling complex, high-value information into compelling narratives that drive business objectives. Expert at aligning brand voice with market needs to support sales enablement, customer acquisition, and thought leadership. Adept at bridging the gap between sophisticated industry concepts and clear, persuasive communication that builds credibility and engagement.

CORE SKILLS

• Strategy: B2B Content Strategy, Brand Messaging, Content Planning & Mapping

• Content Creation: Website Copy, High-Stakes Proposals, Case Studies, Capability Statements

• Engagement: Founder Thought Leadership, LinkedIn Strategy, SEO-Driven Content

• Execution: Research & Synthesis, Editing, Proofreading, Project Management

EXPERIENCE

B2B Content Strategist Freelance | Remote

• Partner with businesses to build cohesive content ecosystems that translate intricate service offerings into clear, customer-centric value propositions.

• Develop high-impact collateral including company profiles, long-form case studies and strategic proposals designed to shorten sales cycles.

• Transform technical or specialized knowledge into accessible thought leadership for founders and executives, positioning them as industry authorities.

• Execute rigorous competitor and industry research to ensure content strategy remains market-relevant and competitively differentiated.

SPECIALIZATIONS

• Versatile experience across complex B2B sectors, including Industrial, Manufacturing, Engineering and Sustainability, with a focus on scalable brand storytelling.

TOOLS

• Microsoft Office Suite • Google Workspace • Canva • Grammarly