Marco Augugliaro

Own and steer Nutella's global digital ecosystem across 50+ websites, delivering +20% YoY conversion uplift, -10% CAC and +20% category share of search via CMS governance, CRM integration and AI-driven personalisation.

Built and scaled a D2C omnichannel brand across seven countries, owning web, CMS, performance marketing and CRM end-to-end and optimising CAC/LTV through data-driven commercial analytics.

Led global digital strategy for multinational clients focusing on CRM-driven targeting, advanced segmentation and performance optimisation to deliver ROI-positive programmes.

Led B2B digital performance marketing for IBM and headed the digital performance unit across FMCG, financial services and technology, managing a team of 8 and driving enterprise demand generation and lead nurturing.

Managed global paid media strategy for P&G across MENA, overseeing multi-million dollar budgets across digital, programmatic and traditional channels to optimise reach and efficiency.

Managed global digital paid media and campaign analytics and contributed to building an in-house DSP framework for programmatic buying.

Completed an Executive Master in Marketing & Sales focusing on advanced marketing strategy and commercial management.

Completed a Master of Science in Business Administration with coursework in management, finance and strategy.

Earned a Bachelor of Science in Business Administration with foundational studies in economics and management.