Arjobi Gautam
@arjobigautam
Product marketer and content specialist driving growth through messaging, SEO, and conversion optimization.
IndiaWhat I'm looking for
I am a product and content marketer with 4+ years' experience developing targeted messaging for diverse personas and industries. I create GTM content—eBooks, blogs, product pages—and built SEO-optimized web content that drove 47% organic traffic growth and achieved 160% of MQL targets for a new product.
I collaborate closely with product, engineering, and sales to shape positioning, demo flows, and ABM campaigns, and I led CRO efforts that increased conversions by 35%. I enjoy mentoring junior talent and using market research and performance data to refine strategies that boost engagement and conversion.
Experience
Work history, roles, and key accomplishments
HLProduct Marketing - Content
Jan 2024 - Present (1 year 8 months)
Developed positioning and messaging for enterprise SaaS products for finance and IT personas, created GTM content (eBooks, blogs, product pages) and SEO-optimized web content that drove 47% organic traffic growth. Achieved 160% of MQL targets in H2 2024 and led CRO efforts that increased conversions by 35%.
HLManaged ABM pitch documentation and sales enablement, collected competitor intelligence and supported campaign activations to expand reach into target accounts. Trained 6 interns and collaborated with SEO and campaign teams to revamp website content.
HLDeveloped content themes and promotional strategies from market research and buyer personas, producing landing pages, email scripts, thought leadership and event collaterals. Collaborated with partners for digital and in-person events to drive engagement.
HLPublished eBooks, videos, infographics and templates and supported webinars and events to position the company as a thought leader in finance automation. Designed promotional emails, landing pages and event collaterals.
Education
Degrees, certifications, and relevant coursework
KTKalinga Institute of Industrial Technology
Bachelor of Technology, Computer Science and Engineering
2018 - 2022
Grade: 8.68/10
Bachelor of Technology in Computer Science and Engineering completed with an 8.68/10 CGPA from 2018 to 2022.
HAHubSpot Academy
Certification, Marketing
Completed HubSpot Academy certifications in Content Marketing, Email Marketing, and Inbound Marketing.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
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