Open to opportunities

Shipra Singh

@shiprasingh

Product marketing writer driving GTM, sales enablement, and competitive insights for SaaS teams to accelerate pipeline and win rates.

India

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What I'm looking for

Looking for mid-senior product marketing roles focused on GTM strategy, enablement, and content systems that support revenue teams.

Product Marketing professional with 6+ years of experience driving sales enablement, GTM execution, and competitive insights for B2B SaaS and logistics. I build content systems that accelerate pipeline, improve win rates, and help revenue teams tell stronger product stories.

I’ve created executive-level collateral that supported $500K–$2M enterprise deals, built enablement repositories that boosted content adoption across global teams, and led competitive intel programs that sharpened positioning in head-to-head cycles. My work strengthens product–market alignment and shortens time-to-value for sales, marketing, and product teams.

Experience

Work history, roles, and key accomplishments

Senior Content Writer

Locus

May 2021 - Jul 2025 (4 years 2 months)

As Senior Content Writer at Locus, I built GTM and sales enablement assets, created product enablement frameworks, and partnered with product, sales, and marketing to sharpen messaging for key launches.

Content Production Sales Enablement Product Enablement Cross Functional Collaboration Market Research Messaging Frameworks Project Management Notion Showpad

Content Analyst - Writer

Elspectra

Jan 2019 - Apr 2021 (2 years 3 months)

Researched industry trends and competitor strategies, produced high-impact collateral, including explainer videos and campaign assets, collaborating closely with design teams to ensure clarity and visual appeal. Oversaw content quality through rigorous editing and QA processes, consistently delivering materials aligned with business objectives.