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@buser6

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GTM and product marketing at EXL, where I grew BFSI SaaS MQL volume by 35% in one quarter.

India

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At EXL, I owned go-to-market execution for BFSI SaaS products, creating positioning, pitch decks, one-pagers, and sales enablement collateral. That work drove a 35% increase in MQL volume within the first quarter.

At Wipro, I led GTM for HRO and BFSI solutions, shaping positioning and messaging that drove 40% lead growth and 25% higher conversions. I also developed website content and sales materials with senior business leaders.

Earlier, I developed BFSI research content at Gartner and worked on product marketing and GTM campaigns at Newgen. Across my work, I’ve written for financial services buyers and created content and campaigns for B2B SaaS products.

Experience

Work history, roles, and key accomplishments

Manager – Demand Generation

EXL

Sep 2025 - Dec 2025 (3 months)

Owned GTM execution for BFSI SaaS products, building positioning, pitch decks, and sales enablement collateral from scratch. Drove a 35% increase in MQL volume within the first quarter and improved email open rates by 22% and CTR by 18%.

GTM Strategy Product Marketing Positioning Pitch Decks Sales Enablement Marketo Salesforce Email Marketing Social Media Marketing Content Marketing BFSI Domain Knowledge Stakeholder Management

Deputy Manager – Product & Demand Generation Marketing

Wipro

Apr 2022 - Jan 2025 (2 years 9 months)

Led GTM for HRO and BFSI solutions globally, owning positioning, messaging, and go-to-market content that drove 40% lead growth and 25% higher conversions. Managed integrated campaigns across email, social, ABM, and content syndication.

Assistant Manager – Marketing

PeopleStrong

Dec 2021 - Mar 2022 (3 months)

Drove GTM for HR Tech SaaS products, owning product marketing, content, social, and email campaigns end-to-end. Delivered a flagship industry event generating 100+ MQLs and launched 6 research reports.

GTM Strategy Product Marketing Content Marketing Social Media Marketing Email Marketing Event Marketing Research Report BFSI Domain Knowledge Stakeholder Management

Senior Writer

Gartner

Mar 2021 - Aug 2021 (5 months)

Developed content formats for BFSI research products, improving UX and content engagement by 20%. Gained deep exposure to how financial services buyers consume and act on information.

Content Development UX BFSI Domain Knowledge Research Content Engagement

Content Writer

Gartner

Jun 2019 - Mar 2021 (1 year 9 months)

Created high-quality content across BFSI verticals including banking, insurance, and financial services. Nominated for Innovation Hackathon 2019.

Content Writing BFSI Domain Knowledge Banking Insurance Financial Services

Sr. Executive – Products & Services

Newgen

May 2017 - Jun 2019 (2 years 1 month)

Owned product marketing and GTM campaigns for BFSI B2B SaaS products globally, building positioning, content, and sales assets from the ground up. Increased ad engagement by 50% and MQLs by 30%.

Product Marketing GTM Strategy Positioning Content Marketing Sales Enablement BFSI Domain Knowledge Ad Engagement MQL Generation