Open to opportunities

gowsika vadivel

@gowsikavadivel

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B2B SaaS product marketing leader driving positioning, demand, and content for cybersecurity and AI.

India

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What I'm looking for

I’m seeking a product marketing role where I can lead positioning and content strategies, collaborate cross-functionally, and drive pipeline growth at a mission-driven B2B SaaS company.

I am a B2B SaaS product marketing specialist with 4+ years of experience focused on cybersecurity, SaaS, and AI. I’ve led full rebrands, built websites from the ground up, developed go-to-market content strategies, and created sales enablement assets—whitepapers, one-pagers, decks, and case studies—that strengthened positioning and drove pipeline.

My strengths include product positioning and messaging, competitive and market research, SEO-driven content strategies, and cross-functional execution with designers, developers, and events teams. I consistently leverage analytics and CRM insights to optimize content performance, boost brand visibility, and generate qualified leads across multi-channel campaigns.

Experience

Work history, roles, and key accomplishments

Current

Product Marketing Manager

Current

Matters.AI

Jun 2025 - Present (4 months)

Led full company rebrand and built website end-to-end, creating content strategy, copy, design direction and ‘how it works’ narratives; produced sales enablement materials and investor/product decks to support GTM and demand generation.

Product Positioning Content Strategy Copywriting Sales Enablement Content GTM Planning Demand Generation

Content Marketing Specialist

Cyber Sierra

Apr 2024 - May 2025 (1 year 1 month)

Developed product-focused content (blogs, case studies, ebooks) and executed a cohesive content strategy that increased engagement and thought leadership; built social media calendar to boost LinkedIn SEO and generate leads.

Content Marketing Social Media Strategy SEO Lead Generation Copywriting Analytics

Content Marketer

Sprinto

Feb 2023 - Apr 2024 (1 year 2 months)

Created PMM case studies and SEO-driven blog content to showcase product value and strengthen positioning; built and optimized a blog strategy and content calendar to support demand generation across the funnel.

Case Studies Content Strategy Blog Management Analytics TOFU MOFU BOFU Demand Generation

Associate Content Marketer

Joy Technologies

Nov 2021 - Feb 2023 (1 year 3 months)

Managed UK clients’ end-to-end content funnel across web, social, and SEO, driving organic growth through top-ranking content; conducted keyword research and competitor analysis while mentoring new team members.