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Ariane Paschoalino

@arianepaschoalino

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I build AI-powered CRM and revenue systems that automate workflows, improve routing, and recover revenue.

United States

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What I'm looking for

I'm looking to build scalable CRM, automation, and AI-powered revenue systems where I can improve lead routing, lifecycle operations, reporting, and the infrastructure that helps cross-functional teams scale.

I've built CRM, automation, and revenue infrastructure for B2B SaaS teams, turning messy processes into scalable systems that help teams move faster and recover revenue.

At Nuvemshop, I owned a HubSpot ecosystem with 500+ active workflows across three business units. I launched real-time ICP scoring and lead routing that cut SDR/BDR outreach volume by 30% while maintaining closed revenue.

I also built AI-agent workflows using n8n and LLMs to qualify long-tail leads and route high-intent prospects to sales. I delivered custom Make API integrations, migrated 180+ activation flows from Appcues to Userflow, and strengthened CRM governance across teams.

Earlier, I led growth, experimentation, reporting, CRM, and cross-functional teams at FreteBras, Moip, and Listo Fácil. I've built a CRM function from scratch, led teams through crisis and rebrand transitions, and use clear systems and documentation to help organizations scale.

Experience

Work history, roles, and key accomplishments

Marketing Operations Specialist

Nuvemshop

Apr 2023 - Mar 2026 (2 years 11 months)

Owned the CRM and automation ecosystem with 500+ active HubSpot workflows across 3 business units. Designed and shipped a real-time ICP scoring and routing system that reduced SDR/BDR outreach volume by 30% while maintaining closed revenue.

HubSpot CRM Strategy Marketing Automation Lead Scoring ICP Modeling AI Agents N8n Make Zapier API Integration User Flows Appcues Process documentation Data Governance

Growth Marketing Coordinator

FreteBras

Nov 2021 - Jan 2023 (1 year 2 months)

Led a cross-functional team of 4 driving performance across paid and organic channels. Owned experimentation and A/B testing across the funnel to improve conversion and activation, partnering with Product, BI, and Sales to define KPIs.

SEO CRO A B Testing Conversion Rate Optimization Data Analysis Dashboarding KPI Definition Cross functional Leadership

Senior Analyst

Moip (Wirecard / PagSeguro)

Feb 2020 - Nov 2021 (1 year 9 months)

Supported growth marketing initiatives and contributed to the company's marketing operations during a period of transition.

Marketing Operations Data Analysis CRM HubSpot

Growth Marketing Lead

Moip (Wirecard / PagSeguro)

Feb 2020 - Nov 2021 (1 year 9 months)

Led the full marketing team through the Wirecard fraud scandal and insolvency, maintaining the lowest turnover in the company. Managed the company's HubSpot CRM and owned acquisition strategy across inbound and outbound.

Team Leadership Crisis Management HubSpot CRM Management Inbound Marketing Outbound Marketing Rebranding interim leadership

Strategic Business Analyst

Listo Fácil

Aug 2018 - Feb 2020 (1 year 6 months)

Co-founded the CRM department, building the function and growth motion from scratch. Built executive dashboards tracking sales and service performance by region to support strategic decisions.

CRM Business Analysis Dashboarding Data Analysis Team Leadership Churn Prevention Client Activation