Joslyn Paul

I’m a marketing and business development leader with 10+ years of experience growing revenue, improving retention, and building high-trust partnerships. I specialize in affiliate and influencer programs, GTM strategy, and consultative outreach that turns intent into measurable results.

Most recently, I spearheaded affiliate and influencer partnerships, generating more than $1M in sales revenue by tailoring solutions and exceeding performance targets. I also own customer success and onboarding—delivering affiliate links and promotional assets—so partners ramp quickly and I secure 5–10 new partners per quarter.

Across my roles, I’ve consistently used data to refine outreach and boost outcomes: improving lead conversion rates by 15%, increasing close rates by 15%, and driving a 40% boost to new deals. I’m known for authentic communication, active listening, and cross-functional collaboration that keeps customers engaged and pipeline moving.

Before that, I led marketing and publicity work that strengthened audience growth and performance. I managed 100+ lead pipelines, achieved a 95% client renewal rate using Salesforce, and delivered campaigns that increased viewership by 10%, viewership by 25%, and brand awareness by 15%—all while managing complex media relationships and ROI analysis.