Maria Ursini

I’m a results-driven demand generation and campaign professional focused on building high-performing, multi-channel programs that increase MQLs, improve engagement, and support pipeline coverage goals. I thrive in fast-paced environments, partnering cross-functionally and adapting quickly to campaign insights.

In my current role as a Principal Demand Generation Campaign Manager, I lead end-to-end execution across email, ads, webinars, and social—driving 30% increases in MQL volume and 15%+ lift in multi-touch engagement. I optimize performance through audience expansion, creative iteration, and channel mix adjustments, including 25% higher email CTR and 14% lower CPL, while aligning with Sales, BDR, and Product Marketing to contribute to 2.5x pipeline coverage goals.

Previously, I helped pioneer account-based marketing programs generating over $190M in revenue and improved demand generation ROI by 10% through thorough data analysis. I’ve also built lead generation and integrated campaigns using marketing automation and CRM platforms, contributing to a 20% YoY increase in MQLs and performance gains such as 5% higher email open rates and 12% improved conversion rates, plus dashboards that guided optimization strategies.