Sprinklr

Sprinklr's journey began in 2009, born from the vision of founder Ragy Thomas. Operating initially from the basement of his home, Thomas self-funded the venture, driven by the goal of addressing a significant challenge for large enterprises: the growing complexity that separated brands from their customers. The name 'Sprinklr' itself was a metaphor, envisioning a brand carefully nurturing its presence across the burgeoning social media landscape. Early adopters like Cisco, Dell, and Virgin America recognized the potential of this nascent platform. The initial focus was squarely on social media, providing tools for listening and engagement. This foundational work laid the groundwork for what would become a comprehensive customer experience management (CXM) platform.

As the digital world evolved, so did Sprinklr. A pivotal moment arrived in March 2015 with the launch of the Experience Cloud, a significant expansion enabling companies to manage customer interactions across an impressive 23 social media channels and websites. This marked a strategic shift beyond just social media management towards a more holistic approach to customer experience. The company's growth trajectory was further fueled by substantial funding rounds, achieving unicorn status in 2015 with a valuation exceeding $1 billion. Subsequent investments, including a $200 million injection in 2020, valued the company at $2.7 billion, underscoring the market's confidence in Sprinklr's vision. This financial backing enabled a series of strategic acquisitions, including Get Satisfaction, NewBrand, Booshaka, Postano, and the social advertising business of Nanigans, each adding critical capabilities to the platform. In 2021, Sprinklr achieved another major milestone by going public on the New York Stock Exchange under the ticker symbol CXM. Today, Sprinklr stands as a leading enterprise software company, offering a unified AI-powered platform that helps global brands manage marketing, advertising, research, customer care, and engagement across more than 30 digital channels, striving to make customers happier by un-siloing teams and unifying experiences.