Antonia Sepulveda
@antoniasepulveda
INSEAD MBA with 6+ years in marketing and strategy across tech and FMCG. Now pursuing commercial strategy roles.
What I'm looking for
I recently completed my MBA at INSEAD, where I focused on go-to-market strategy and innovation. Before that, I spent five years across tech and consumer goods, leading marketing, insights, and strategy projects in Latin America and Europe.
At The Not Company, a Chilean food-tech unicorn, I accelerated product launches by 40% and uncovered a $50M growth opportunity by turning behavioral insights into data-driven decisions. At AB InBev, I led consumer insights and marketing strategy across Chile, Bolivia, and Paraguay, helping lift brand awareness by 25% and shape the region’s three-year plan. Most recently, at Stellar AI, I worked on defining Ideal Customer Profiles and go-to-market playbooks for AI adoption across five European markets, strengthening commercial focus and execution.
I’m passionate about how technology can transform everyday experiences — whether through smarter customer journeys, data-powered marketing, or tech-enabled services that create real value. My next step is to continue building in this space, ideally within fintech or B2B SaaS, where product marketing and strategy come together to drive scalable impact.
Outside of work, I enjoy sports activity, discovering local food culture, and working on creative projects.
Experience
Work history, roles, and key accomplishments
Go-to-Market MBA Intern
Stellar AI
Jan 2025 - Present (10 months)
Refined ICP across 5+ EU markets and ran 25+ validation calls to shape positioning and early adoption; built a database of 600+ qualified leads that enabled systematic outbound pipeline growth.
Strategic Consultant
XBrein & Grupo Alto
Jan 2023 - Dec 2024 (1 year 11 months)
Synthesized financial and market data to inform acquisition negotiations, redesigned onboarding to cut time by 40%, and built scenario models that mitigated $220K in investment risk while securing 3 B2B partnerships.
Global Brand & Portfolio Team Leader
The Not Company
Jan 2023 - Dec 2023 (11 months)
Reengineered GTM process to accelerate timelines by 40%, led consumer validation across LatAm and US uncovering a $50M opportunity, and ran innovation sprints generating 65% of annual product pipeline.
Latam Consumer & Market Research Lead
The Not Company
Jan 2022 - Dec 2022 (11 months)
Led market and consumer research across LatAm, built dashboards integrating syndicated and internal data to reduce decision cycle time, and translated ESG research into targeted messaging across 5 markets.
Directed cross-market consumer insights using Nielsen, Kantar and Dunnhumby to boost early-stage brand awareness by 25% in 6 months and delivered market share analysis that shaped channel strategies.
Completed a 5-country rotational program across logistics, marketing, sales and production to build FMCG operational expertise and contributed to strategic commercial planning.
Onboarded and scaled sellers in high-growth verticals, exceeding Q4 sales targets by 23% and improving lead qualification logic to raise conversion rates by 15%.
Education
Degrees, certifications, and relevant coursework
INSEAD
Master of Business Administration, Business
Activities and societies: Co-Headed the Retail, Consumer & Luxury Goods Club; ISP research with Prof. Ziv Carmon on workplace distractions.
MBA program with leadership and industry club responsibilities, completed July 2025 and focused on retail, consumer, and luxury goods initiatives.
ESADE
Master's in International Management (CEMS), International Management
CEMS Master's in International Management completed in 2018 with a focus on international business and management practices.
Universidad Adolfo Ibáñez
Bachelor of Business, Business
Bachelor of Business completed in 2017 with coursework in business fundamentals and market analytics.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
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