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Helena Lanza

@helenalanza

Growth and Technical Account Manager at SIMPLY.TV, where I helped win three Portuguese-market clients and processed data for 400+ TV channels.

Spain

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What I'm looking for

I’m seeking roles in insights and strategy across Europe, LATAM, or remotely, where I can turn consumer and cultural insights into strategic decisions.

At SIMPLY.TV, I developed go-to-market strategies for the Portuguese market that resulted in three major client acquisitions. I also created and processed data parsers for TV channels and introduced a centralized documentation framework to streamline onboarding.

At FUTUREB RAND, I turned consumer and market research into brand strategies, including a Be8 Energy rebrand informed by research across nine countries. I’ve also worked on growth strategy, customer insights, and campaign testing, and I’m seeking insights and strategy roles across Europe, LATAM, or remotely.

Experience

Work history, roles, and key accomplishments

Current

Growth and Technical Account Manager

Current

Simply TV

Jun 2025 - Present (1 year 4 months)

Conducted market research and developed go-to-market strategies for expansion into the Portuguese market, acquiring three major clients. Managed over six accounts, created data parsers for 400+ TV channels, and led cross-functional teams.

Market Research Go To Market Strategy Data Processing Project Management KPI Analysis Customer Experience Product Management Mentorship

Growth Strategist

Go Bravo

Nov 2024 - May 2025 (6 months)

Designed strategies for customer acquisition, retention, and revenue growth. Ran daily sales funnel analysis, implemented conversion strategies for digital campaigns, and led an AI pilot team that increased efficiency by 20%.

Business Development KPI Analysis Sales Funnels Digital Campaigns A B Testing AI Implementation Customer Insights

Brand Strategist

FutureBrand

Apr 2021 - Aug 2023 (2 years 4 months)

Worked with over 10 framework models to consolidate market, competitor, and audience analysis, creating communication guidelines and positioning. Coordinated research methods for 15+ clients and led rebranding projects, including a national expansion plan for an agribusiness holding.

Brand Strategy Market Research Customer Journey Mapping Project Management Client Relationships Brand Architecture

Community Manager

V&Y Young Agency

Mar 2015 - Jun 2019 (4 years 3 months)

Served as main point of contact for over 20 clients, preparing briefs and solving problems. Planned and executed projects from start to finish, integrating design, copywriting, and web development. Managed social media content for Facebook and Instagram.

Client Relationships Project Management Social Media Content Planning Brand Strategy

Education

Degrees, certifications, and relevant coursework

IE Business School

Master, Market Research and Consumer Behavior

2023 - 2024

Activities and societies: Major projects: Kantar (retail communication strategy); Nielsen (launch English product in Spain); MediaBrands (AI insights). Topics covered: Research and Insights; Big Data; Secondary Data; Quantitative and Qualitative Methods; Ethnography; Panel Data Analysis; Consumer Journey; Behavioral Economy and Science; Digital Listening; Survey Design; Performance; Growth; Dashboards.

Master in Market Research and Consumer Behavior with major projects for Kantar, Nielsen, and MediaBrands.