Olaya GL

-Leveraged consumer insights and community-driven research to inform strategic decision-making, product positioning and innovation development.
-Directed go-to-market strategies for new sub lines, coordinating cross-functional teams across Marketing, Sales, Category Planning and Finance to deliver business objectives.
-Defined and executed the growth strategy for the Seasonal portfolio, aligning b

-Led category growth planning, portfolio optimization and innovation initiatives, balancing short-term commercial objectives with long-term brand development.
-Spearheaded 360° marketing and media strategies, executing integrated digital campaigns, media plans, and local activations to boost brand equity.
-Developed integrated business and marketing strategies based on consumer insights, market tr

-Spearheaded Trident’s 360° "60 Minutes" campaign, driving 100% local creative strategy, asset development, and multi-channel TV and digital execution.
-Designed and executed digital media plans and local activations to strengthen long-term brand equity and consumer engagement.
-Owned category P&L tracking, portfolio strategy, and revenue growth initiatives to optimize brand profitability.
-Led NP

-Drove commercial strategy across Retail and IC channels, defining optimal portfolio assortment, promo plans, and custom product bundling.
-Developed high-impact customer selling stories and trade presenters to empower the sales force and improve channel execution.
-Coordinated and managed the commercial setup for major Retail events and high-impact In-Store Activations to drive conversion at the

-Month-end closing process and reporting to Metro Group analyzing main KPIs.
-Financial monthly and yearly forecast, analyzing main deviations. 3 years plan strategy (P&L, balance and financial notes)
-Monthly reports and presentations for the Board and Directors.
-Budget consolidation, ensuring deadlines and collaborating with all departments.

-Building the financials for new product launchings
-Annual Plan process. Ensure targets across Cluster, FP&A teams, Marketing and Commercial teams.
-P&L Analysis anticipating Risks and analyzing Opportunities to deliver financial targets.
- Advertising and promos budget ownership

-Analyze financial statements (Balance Sheet, Income Statement P&L).
-Monitor Accounts Payable and Accounts Receivable activity and ensure that AP invoicing are posted for month end utilizing SAP.
- Support Annual Audit (Preparation of Official Books and Annual Accounts using Legalia).
-Transfer price analysis
- USGaaP and Local GaaP Accounting analysis.

-Give support to business decisions trough an accurate planning of financial statements and a deep analysis of variances between actual data and different scenarios. Variances drivers: Volume, product mix, pricing, product cost and advertising and promotion expenses.
-Build financials to support the decision of launching new products, discontinue them and promotional activities.
- Analysis of cust

-Responsible of deep market results understanding through Nielsen analysis.
-Support marketing strategies to increase sales and coordinating relations with communication agencies.
-Decomplexity projects in order to simplify and clean up our Portfolio.
-Packaging change & supervision of the Final Artworks
-Social Media (Website & Newsletter) responsible
-Queried and Interpreted internal sales.

-Monitoring and control of the advertising in different newspapers.
-Data base building and direct support to the Marketing Director.
-Organized different events and responsible of confirmation and attendance.

Support and assistance to exchange students helping them translating their final papers and integrating them in the Spanish culture.

-Participated in the “Jornadas Orientativas in Oviedo, Asturias, Spain” promoting my University.
-Represented IE University in AULA, (International Lounge of the Student and of the Educational Offer) in which I promoted my University to different representatives from the higher education community.
-Participated and collaborated with the university in the activities of marketing, promotion and i