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Carlos SernaCS
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Carlos Serna

@carlosserna

Pharma product marketing leader, 8+ yrs: 30+ launches, +30% revenue growth across EMEA/LATAM. Brand strategy, KOLs, digital & cross-functional teams.

France
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Healthcare product marketing professional with 8+ years of experience, mainly in pharma, covering product management, brand strategy and international launches. Based in Paris, open to relocation. Fluent in English, Spanish and Portuguese; professional French.

CAREER HIGHLIGHTS
At Sanofi, I progressed through three roles of increasing scope:

  • Launch Excellence & Innovation Lead (2017-2019): managed the 5-year innovation pipeline and launch readiness for 30+ products across oncology, immunology, diabetes, cardiovascular and pain (+€2M revenue growth). Built business cases (pricing, SWOT, go-to-market, P&L) for 100+ projects presented to the regional leadership committee.

  • Product Manager, Rx/OTC Portfolio (2019-2020): owned a 150+ SKU portfolio and grew revenue from €14M to €18M (+30%). Launched 7 products, reached #1 category positioning, won a Brand Plan Award and Top Performer recognition.

  • Regional Marketing Lead, LATAM (2021): led marketing across 7 markets. Launched the first LATAM medical congress (3,000+ attendees, 90% NPS) and the region’s first medical education digital platform (+15% sales growth). Managed a team of 2.

I then moved into digital marketing as Product Manager at El Comercio, launching digital products and loyalty programs that added 30K+ loyal users and reached 120M monthly views. I hold an MSc in International Marketing & Business Development from SKEMA Business School (Highest Honors, Top 10%), a B.B.A. from the University of Lima, and completed the Product Strategy Program at Kellogg (Northwestern).

WHAT I’M LOOKING FOR
Product Manager, Brand Manager or Marketing Manager roles in pharma, medical devices or healthtech, ideally with an international or EMEA scope. My interests:

  • Product launches and full lifecycle portfolio management

  • Positioning and go-to-market strategy based on market and competitive insights

  • KOL engagement, congresses and advisory boards

  • Digital marketing initiatives tied to revenue growth

  • Cross-functional work with Sales, Medical, Regulatory and R&D

SKILLS
Brand and portfolio strategy, competitive analysis, budget and P&L management, campaign analytics, Veeva, Google Analytics, Power BI, Meta Ads Manager, Microsoft Office.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

SKEMA Business School logoSS

SKEMA Business School

MSc, International Marketing & Business Development

2024 - 2025

Grade: Highest Honors Top 10%

Pursued an MSc in International Marketing & Business Development with Highest Honors, ranking in the top 10% of the cohort.

Harvard University logoHU

Harvard University

Hackathon Certificate, Digital Health and AI

2024 - 2024

Participated in a hackathon focused on building high-value health systems through digital health and AI.

University of Michigan logoUM

University of Michigan

Specialization, Leadership

2022 - 2022

Completed a specialization in leading people and teams.

Northwestern University - Kellogg logoNK

Northwestern University - Kellogg

Product Strategy Program, Product Strategy

2021 - 2021

Completed the Product Strategy Program at Kellogg School of Management.

University of Lima logoUL

University of Lima

B.B.A., Business Administration

2013 - 2013

Grade: Honors Top 10%

Earned a Bachelor of Business Administration with honors, ranking in the top 10% of the class.

Meta logoME

Meta

Meta Digital Marketing Certified, Digital Marketing

Earned the Meta Digital Marketing certification.

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