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chanel scott

@chanelscott

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Marketing compliance and lifecycle marketing leader optimizing acquisition and conversion through data.

United States

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What I'm looking for

Performance Marketing roles (remote opportunities).

I’m a data-driven marketing leader with 12+ years of experience driving customer acquisition, engagement, and conversion through strategic lifecycle marketing strategies. I combine campaign analytics, segmentation, and experimentation to improve touch, conversion rates, revenue, and brand awareness—especially within highly regulated environments.

At JP Morgan Chase, I support the Chase Sapphire Reserve Airport Lounge program as part of the core start-up team and now operate in Marketing Compliance. In the post-launch phase, I lead third-party oversight (TPO) by tracking contractual obligations, defining KPIs and reporting frameworks to evaluate performance and risk mitigation, and improving data integrity and segmentation accuracy to strengthen targeted outreach.

Before that, I led email acquisition and enterprise campaigns as a Digital Marketing Manager and managed end-to-end execution as a Digital Marketing Execution Lead. I built scalable email programs, improved open rates and CTR through structured A/B testing, developed tagging structures for cross-channel attribution, and delivered reporting and insights that helped teams optimize performance and ensure compliance.

Experience

Work history, roles, and key accomplishments

Current

Marketing Compliance Lead

Current

JPMorgan Chase

Feb 2021 - Present (5 years 4 months)

Supported the net-new Chase Sapphire Reserve Airport Lounge program as part of the core launch team, overseeing third-party obligations, governance testing, and cross-functional compliance. Defined KPIs and reporting frameworks, improving data integrity and segmentation accuracy to enable targeted outreach and risk mitigation.

Marketing Compliance KPI Design Data Integrity Project Management Risk Mitigation

Digital Marketing Manager

Herff Jones (Varsity Brands)

Sep 2019 - Dec 2020 (1 year 3 months)

Led enterprise email acquisition and acquisition/retention initiatives for students and parents, managing a team of 10 direct reports during a pre-IPO transformation. Improved engagement through multi-stage lifecycle email campaigns and structured A/B testing across subject lines, creative, and CTAs, supported by segmentation and performance reporting.

Email Marketing Acquisition Strategy Lifecycle Marketing Segmentation A B Testing Marketing Analytics ROI Reporting Team Leadership Campaign Optimization

Digital Marketing Execution Lead

JPMorgan Chase

Aug 2018 - Sep 2019 (1 year 1 month)

Managed end-to-end execution of email and multi-channel campaigns, including HTML asset delivery, QA, deployment, and performance tracking in a highly regulated environment. Built tagging and tracking frameworks for cross-channel attribution and partnered with legal/compliance teams to ensure regulatory adherence.

Tagging Structures Regulatory Compliance Performance Measurement

Strategic Marketing Manager

Thomas Publishing

Sep 2014 - Mar 2016 (1 year 6 months)

Developed and executed multi-channel, ROI-focused marketing campaigns, including email programs to drive lead generation. Created analytics- and segmentation-driven recommendations with clients and launched initiatives that generated $650K in retained revenue within six months.

ROI Multi channel Marketing Email Marketing Segmentation Marketing Analytics Lead Generation performance reporting

Senior Analyst

Madison Square Garden

May 2014 - Sep 2014 (4 months)

Managed email database segmentation and targeting to support ticket sales and fan engagement. Executed A/B testing with Adobe tools and supported website/campaign tracking through tagging and QA.

A B Testing Adobe Testing Tools Campaign Tracking Tagging And QA Personalization Fan Engagement

Global Business Intelligence Analyst

Scholastic

Sep 2012 - May 2014 (1 year 8 months)

Analyzed marketing performance for the Scholastic Student, Teachers & Kids brands and delivered stakeholder readouts on engagement trends. Built dashboards and reporting tools to support campaign analytics and data-driven marketing decisions.

Business Intelligence Marketing Analytics Dashboards Reporting Data Visualization Engagement Trend Analysis

Senior Associate

Caliber Corporate Advisors

Jul 2011 - Sep 2012 (1 year 2 months)

Built and maintained relationships with financial and fintech media outlets to secure consistent coverage. Created content including press releases, blogs, white papers, and executive bios, and partnered with internal teams to execute multi-channel campaigns.

Media Relations Content Development Financial Press Release Stakeholder Management Editorial Strategy Cross Functional Collaboration Market Outreach