Open to opportunities

Annie Shen

@annieshen

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I’m a senior brand and marketing leader driving strategy, creative execution, and digital growth.

United States

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What I'm looking for

I’m looking to lead brand strategy and integrated campaigns where creative and performance align—partnering with teams and modern martech to grow revenue, build scalable processes, and ship quickly with agile workflows.

I’m a senior brand and marketing leader with 20+ years of experience driving brand strategy, integrated campaign execution, and digital growth across B2B, B2C, and B2B2C environments. I lead creative teams and agency partners to build high-performing brands—moving fluidly between strategic vision and operational execution—and I’m equally effective as an in-house leader, fractional CMO, or embedded agency partner.

Recently at Studio NA Creative, I’ve built growth-focused go-to-market plans and executed multi-channel campaigns, including growing a qualified email subscriber base from 397 to 1,994 opt-in contacts and achieving a 42.8% email open rate through segmentation and targeted messaging. I also directed a full website overhaul from strategy through launch and developed brand messaging and Klaviyo flows that strengthen voice and conversion for a DTC skincare subscription brand. Earlier, I led brand and creative strategy at Cadence Bank, partnering with C-suite stakeholders to produce ESG and investor materials, launching the InTune podcast and internal newsletter, and implementing a project management system that improved cross-departmental workflow efficiency by 30%. Before that, as Marketing Director / Owner at Annivate and Brand & Creative Director at CAP Barbell, I scaled creative operations, launched five retail brands, and grew brand recognition 40%, website traffic 90%, and tradeshow engagement 65%.

Experience

Work history, roles, and key accomplishments

Current

Co-Founder & Principal Strategist

Current

Studio NA Creative

Aug 2025 - Present (10 months)

Provided fractional brand and marketing leadership for growth-stage clients, including database consolidation and segmentation that grew qualified email subscribers from 397 to 1,994. Directed a full website overhaul and developed go-to-market positioning to transition a personal brand into an enterprise-facing service.

Brand Strategy Creative Direction Email Marketing Market Segmentation Klaviyo Go To Market Planning Conversion Optimization

Creative Marketing Consultant

AC Technologies / Mr. Freeze

Mar 2022 - Oct 2025 (3 years 7 months)

Developed and executed full-funnel digital campaigns across Amazon, Facebook, Instagram, and TikTok to drive brand visibility and e-commerce growth for a consumer product launch.

Meta Ads Digital Marketing Paid Media Optimization Performance Marketing

VP Creative Manager

Cadence Bank

Mar 2020 - Oct 2024 (4 years 7 months)

Led brand and creative strategy for a $48B+ regional bank, partnering with C-suite stakeholders to produce ESG reports, investor pitch decks, and integrated marketing campaigns. Implemented a new project management system that improved cross-departmental workflow efficiency by 30% and launched the InTune podcast and internal newsletter programs to broaden employee engagement.

Brand Strategy Creative Leadership Integrated Marketing Stakeholder Management Content Production Project Management ESG Investor Comms

Marketing Director & Owner

Annivate, Inc.

Jan 2009 - Apr 2022 (13 years 3 months)

Directed go-to-market strategy, creative leadership, and client relationships for a boutique agency, managing full campaign lifecycles from brief through execution across multiple industries. Built repeatable processes to support integrated client delivery and brand outcomes.

Go To Market Strategy Creative Leadership Client Relationship Management Integrated Marketing Creative Direction Agency Operations Project Management

Brand & Creative Director

CAP Barbell, Inc.

Jun 2002 - Jan 2020 (17 years 7 months)

Scaled the creative function from a one-person operation to a structured in-house team by establishing processes, vendor relationships, and brand systems that supported nationwide retail distribution. Architected and launched five retail brands and grew brand recognition 40%, website traffic 90%, and tradeshow engagement 65% through integrated marketing and digital strategy.

Brand System Creative Operations Retail Brand Launches Integrated Marketing Digital Strategy Vendor Management Conversion Optimization Audience Growth