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Tyson Lyons

@tysonlyons

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Performance Creative Director building AI-driven systems for high-converting, scalable creative.

United States

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What I'm looking for

I’m looking for a leadership role where I can blend creative strategy, performance marketing, and AI-enabled production to build repeatable testing systems—balancing craft and speed, leading hybrid teams, and driving measurable growth.

I’m a Performance Creative Director with 10+ years at the crossroads of creative strategy, performance marketing, and technology. I build scalable creative systems, lead hybrid creative teams, and use AI-enabled workflows to accelerate production while compressing testing cycles.

I connect customer behavior, data, and testing insights to high-converting creative across Meta, YouTube, email, and landing pages. Recently as Chief Creative Officer, I led AI-enabled production workflows and built repeatable testing frameworks that drove measurable growth, including a 65% conversion-rate increase and expanded reach to 400K+ users.

Experience

Work history, roles, and key accomplishments

Current

Chief Creative Officer

Current

Rally Against Traffic

Oct 2024 - Present (1 year 9 months)

Led creative strategy and brand direction for a national nonprofit, building AI-enabled creative workflows and testing frameworks to accelerate production across social, email, video, and merchandise. Increased conversions by 65% and grew brand reach to 400K+ users through performance creative and systematized creative testing.

Creative Strategy Creative Testing Conversion Rate Optimization Performance Marketing Meta Ads YouTube Email Marketing UGC Video Production Content Operations Email Creative Testing Brand Consistency

Head of Marketing

Cascade Collision Repair

Jan 2021 - Jul 2024 (3 years 6 months)

Owned creative strategy and performance marketing across a 14-location brand, scaling revenue from $21M to $40M on a lean $200K budget. Improved Google Ads clicks by 108%, conversions by 277%, and reduced cost-per-acquisition by 49%, while implementing an AI-powered customer communication system with a 100% response rate.

Performance Marketing Creative Strategy Conversion Rate Optimization Google Ads Google Analytics Rebranding & Go To Market Cross Functional Collaboration

Vice President of Marketing

Prospect Bomb Marketing

Jan 2015 - Jan 2021 (6 years)

Built and led a boutique creative agency, developing creative strategies and testing systems for e-commerce and service brands. Delivered 12.5x ROAS in a 4-month performance creative campaign and implemented automated reporting and concept-logging systems to compress learning cycles and translate performance data into actionable creative insights.

Creative Strategy Performance Creatives Creative Testing ROAS

Business Operations Team Lead

Ancestry

Feb 2009 - Jan 2015 (5 years 11 months)

Built SOPs and content management systems to improve production velocity and cross-functional alignment. Spearheaded internal training programs and reduced operational costs by $40K annually through process optimization and vendor negotiation.

SOP Development Content Management Systems Training Programs Cost Optimization Process Optimization

Education

Degrees, certifications, and relevant coursework

Utah Valley State College

Digital Communication & Media/Multimedia Certifications, Digital Communication & Media/Multimedia

Completed digital communication & media/multimedia certifications, including Google Ads and Google Search certifications, at Utah Valley State College.