Shana McCarthy

Led creative direction and corporate branding across digital, print, social, retail, and internal channels. Directed revamp of brand identity and guidelines, unifying communications across multiple business units.

Led integrated brand and content strategy across all communication platforms including digital, podcast, and internal comms. Produced high-impact creative campaigns that elevated awareness around mental health and pediatric care.

Rebranded a legacy education company, launching new positioning and integrated campaigns across all channels. Led full creative and content operations for B2C marketing and B2B education partner outreach.

Developed and executed marketing strategies to grow international enrollment and elevate program visibility. Cultivated relationships with education agencies, consultants, and families across global markets.

Completed a Master of Business Administration with a specialization in Marketing. This program provided advanced knowledge in marketing strategies, brand management, and business leadership.

Obtained a Bachelor of Arts in Communications, focusing on various aspects of communication theory and practice. The curriculum covered areas such as media studies, public relations, and interpersonal communication.