Looking for a job

Shana McCarthy

@shanabmccarthy

Message

Creative Brand and Marketing Leader with 15+ years of experience.

United States

Message

What I'm looking for

I am looking for a role that fosters creativity and strategic collaboration, where I can lead impactful marketing initiatives and drive brand growth.

I am a creative and strategic Brand and Marketing Leader with over 15 years of experience in blending creative direction, brand strategy, partnership development, and communications across both B2B and B2C landscapes. My expertise lies in building purpose-driven brands, leading high-performing teams, and crafting omnichannel campaigns that drive engagement, revenue, and long-term growth.

Throughout my career, I have proven my ability to align creative vision with business goals, scale content operations, and strengthen go-to-market execution. I am known for transforming legacy brands, launching integrated marketing programs, and driving strategic collaboration across marketing, sales, and product teams. My work has consistently resulted in increased enrollment, revenue growth, and enhanced brand visibility.

Experience

Work history, roles, and key accomplishments

Current

Manager, Corporate Branding

Current

UNFI

Nov 2022 - Present (2 years 8 months)

Led creative direction and corporate branding across digital, print, social, retail, and internal channels. Directed revamp of brand identity and guidelines, unifying communications across multiple business units.

Creative Direction Branding Digital Marketing Social Media Brand Identity Brand Guidelines Cross Functional Collaboration

Director, Marketing Communications

Franciscan Children's Hospital

Jan 2021 - Nov 2022 (1 year 10 months)

Led integrated brand and content strategy across all communication platforms including digital, podcast, and internal comms. Produced high-impact creative campaigns that elevated awareness around mental health and pediatric care.

Brand Strategy Content Strategy Podcast Production High Impact Creative Campaigns Partnership Management Fundraising

Director, Marketing Communications

Livius Prep

Jun 2018 - Jan 2021 (2 years 7 months)

Rebranded a legacy education company, launching new positioning and integrated campaigns across all channels. Led full creative and content operations for B2C marketing and B2B education partner outreach.

Integrated Marketing Content Operations B2C Marketing B2B Marketing Sales Enablement Strategic Partnerships Business Development

Director of International Studies

Cardinal Spellman High School

Aug 2013 - Jun 2018 (4 years 10 months)

Developed and executed marketing strategies to grow international enrollment and elevate program visibility. Cultivated relationships with education agencies, consultants, and families across global markets.

Marketing Strategy Program Visibility Relationship Management Event Management Recruitment Retention

Education

Degrees, certifications, and relevant coursework

Fitchburg State University

MBA, Marketing

Completed a Master of Business Administration with a specialization in Marketing. This program provided advanced knowledge in marketing strategies, brand management, and business leadership.

Emerson College

B.A., Communications

Obtained a Bachelor of Arts in Communications, focusing on various aspects of communication theory and practice. The curriculum covered areas such as media studies, public relations, and interpersonal communication.